Randstad Award India 2013
What are the main factors defining attractiveness of an employer?
Salary (12%) is viewed as the most important factor when looking for an employer in India, showing a leap forward compared to 2012 (8%). Job security (10%) becomes less important (15% in 2012) dropping to second place before career progression opportunities (8%). Work-life balance (8%) and atmosphere (7%) are next, both showing growth in importance. While employers’ financial health was top priority in 2012 (35%), it is now ranked sixth with only 7%.
When potential employees are asked to select their top 5 of most important factors, the outcome is slightly different: salary (47%) is still first, followed by job security (42%), while atmosphere (39%) moves up in the ranking before work-life balance (38%) and career progression opportunities (37%).
Men more often prefer innovative companies that are financially healthy and offer long-term job security and good training, whereas women look more for pleasant work atmosphere, work-life balance, accessibility and flexible working arrangements.
Potential employees aged 35-65 more often look for financially healthy companies that offer good atmosphere, interesting jobs and high quality products, whereas those aged 18-34 are more attracted to innovativeness, global career prospects & training.
Respondents with a master degree are more attracted to companies that are conveniently located and offer flexible working arrangements and good quality, whereas lower educated people look more for salary, atmosphere, balance and career prospects.
Which are the most attractive sectors?
Top 3 of sectors in which potential employees would like to work
- IT, Communication, Telecom & ITES
- FMCG, Durables, Retail
- Energy & infrastructure
Which are the most attractive companies?
Top 3 of companies in which potential employees would like to work
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