employer branding insights

Randstad Award India 2014

Which functional attributes define the attractiveness of an employer?

When people in India are asked to indicate the single most important factor when looking for a job, we see a pattern comparable to 2013. They point at salary (12%, idem) as the most important factor, next to job security (10%, idem) and financial health (9%, +2%). These are followed by good work-life balance (7%, -1%) and pleasant working atmosphere (7%, idem).

When they are asked to select their top 5 most important factors, salary comes out first (47%) and remains stable. Job security (43%, +1%) and financial health (38%, +6%) are next before good work-life balance (36%, -2%) and pleasant working atmosphere (36%, -3%).



Functional attributes by gender

Men in India are slightly more attracted to salary, while women are slightly more attracted to atmosphere, accessibility and flexible working.

Functional attributes by age

Financial health and strong management are more important to people aged 35+, while training & career development are more important to people aged less than 35.

Functional attributes by education level

Higher educated people are more attracted to salary, job security and work-life balance, while lower educated respondents are more attracted to good training & accessibility.

Attractiveness of an employer defined by personality traits


When the Indians are asked to indicate the single most important personality trait they look for in an employer, they point at honest (16%), followed by secure (14%), reliable (9%) and intelligent (9%). When they are asked to select their top 5 most important personality traits, honest also comes out first (58%), before reliable (50%). These are followed by secure (49%), intelligent (48%) and sincere (46%).



Personality traits by gender

Men are slightly more attracted to secure employers, while highly regarded as a key employer trait appeals slightly more to women.

Personality traits by age

Reliable and secure are more key employer traits to people aged 35 or older, while intelligent, down-to-earth and exciting are more appealing to people younger than 35.

Personality traits by education level

Honest, reliable and secure are more key employer traits to higher educated people, while exciting, daring and robust are more important to lower educated respondents.

Which are the most attractive sectors?


Top 3 of sectors in which potential employees would like to work
  • IT, Communication, Telecom & ITES
  • FMCG, Durables, Retail
  • Auto & Auto-components

Top 3 most attractive sectors viewed by factor



Which are the most attractive companies?


Top 3 companies for which potential employees would like to work

Microsoft 89%
Google India 86%
Sony 85%


To receive the expanded country report (in English)


request report now

For local information on the Randstad Award, visit the country website.
© randstad 2012