Activities:
- Conducting market research to identify potential opportunities or threats to the company’s business
- Developing and maintaining relationships with key stakeholders within the industry to understand market trends.
- Establishing effective working relationships with partners to foster collaboration and cooperation
- Negotiating contracts with new channel partners to ensure they comply with company standards
- Providing training and support to new partner recruits to ensure they are able to effectively sell the company’s products or services
- Evaluating the performance of existing channel partners, suggesting improvements where necessary
- Monitoring competitor activity in the industry to identify opportunities for market share growth
- Designing and overseeing all aspects of our digital marketing department including our marketing database, social media marketing, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing our social media platforms.
- Preparing accurate reports on our marketing campaign’s overall performance.
- Coordinating with advertising and media experts to enhance PR.
- Identifying the latest trends and technologies affecting our industry.
- Evaluating important metrics that affect our website traffic and target audience.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with external teams to create landing pages and optimize the user experience
- Designing and overseeing all aspects of our digital marketing department including our marketing database, social media marketing, email, and display advertising campaigns.