about the company
Our organisation is a global MNC and a leader of industry within the FMCG space. With decades of constant innovation, growth and expansion, they have become a global brand with a strong presence today.
about the manager/team
Reporting to the Head of Marketing, you will be sitting within the Brand Marketing team. This will be a sole contributor role and you will be working closely with the regional stakeholders in the execution of brand strategies.
about the job
We are currently looking to hire a highly motivated and experienced Assistant Brand Manager to join the dynamic marketing team! You will be primarily responsible for driving growth for the brand. You will lead go-to market strategies for new products and brand campaigns.
Responsibilities:
- Analyze brand positioning and consumer insights across various markets
- Partnering with teams in each market to identify opportunities for expanding the platform into new and emerging spaces
- Work closely with the Head of Marketing and team to develop regionally integrated (360) brand communication assets with a major focus on Digital and eCommerce
- Develop and implement new brand initiatives/launches by working with relevant external partners to ensure campaign timelines are on track and met
- Manage the allocated budget for marketing programs
- Work and coordinate with external agencies on digital strategies and campaigns
- Lead annual plan by developing briefs to arrive at creative and media recommendation.
- Define KPIs and provide recommended actions and plans to drive the expansion in new markets
- Work with the marketing team to ensure a coordinated strategy to all media spending, maximizing brand recognition and campaign visibility with the appropriate media mix and formats
skills and experience required
- You should ideally have 3 to 5 years of prior experience in brand marketing - regional experience in FMCG brands would be an added advantage.
- You should have a proven ability to successfully influence colleagues/stakeholders at all levels
- You should be organized and meticulous, with strong analytical and creative problem-solving skills
If you feel you are the right person for the job, I'd love to hear from you! Please hit the apply button directly.
(EA: 94C3609 / R1654425)
Applicants must be fully vaccinated or have a valid exemption in accordance with MOM’s regulations to allow them to enter the workplace. Applicants may be required to share verifiable COVID-19 vaccination documents or proof of a valid exemption at the point of offer. Randstad Pte. Limited and/or the Client reserves the right to withdraw an offer if the applicant fails to provide verifiable COVID-19 vaccination and/or proof of exemption documents.
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