At present 25 countries across Europe, Asia/Pacific and the Americas take part. The 150 largest companies are selected in each of those countries. The selection criterion is companies with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and sex: 7,000 employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees. (In very small countries, the number of selected companies is 75 and the number of respondents 4,000.)
Unlike similar surveys, HR officers, staff members or experts are not invited to take part in the survey, which guarantees maximum objectivity. The respondents are asked to identify the companies they recognize and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors incl. salary & benefits, work atmosphere and job content.