email marketing manager in montreal

posted
job type
permanent
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job details

posted
location
montreal, québec
job category
Sales and Marketing
job type
permanent
reference number
53745INTEN
apply now

job description

Inbound Marketing Manager
Located in Montreal

We are looking for an amazing, data-driven inbound marketer to own the majority of our inbound and email strategy at randstad canada. Are you motivated by a constantly changing, high-paced, self-led work environment? Then we¡¯d like to hear from you.

Reporting to the marketing director, you will be in charge of attracting site traffic, converting that traffic into new leads and talent applications. You will also be expected to develop and track email campaigns to ultimately increase our business' email marketing success.

responsibilities:
¡ñGrow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
¡ñOptimize our marketing automation and lead nurturing through email, content, and social channels.
¡ñManage various email campaigns, including the template designs, calls-to-action, and content used in our email sends.
¡ñSegment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).
¡ñMeasure results and optimize the lead nurturing workflows for these segments to convert leads into customers.
¡ñWork to minimize list decay and unsubscribes while increasing the productivity of our email sends.
¡ñDevelop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

advantages and benefits
¡ñFull time permanent position
¡ñ3 weeks paid vacation from your very first day
¡ñFull health and dental benefits
¡ñRRSP and stock contribution plans
¡ñYoung, dynamic working atmosphere
¡ñEmployee perk & discount program ¨C Treats Thursdays, Social Fridays, Summer Half Days

requirements:
¡ñBachelor of commerce, communications or marketing or equivalent working experience.
¡ñPast experience with email marketing, lead nurturing, marketing automation, and web analytics.
¡ñProficiency in HubSpot¡¯s marketing automation and blogging software features in order to generate traffic, convert visitors into leads, and then nurture them (using dynamic workflows) into converted customers.
¡ñExcellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation.
¡ñHighly analytical and able to derive meaning from data through A/B testing and email optimization.
¡ñHTML/CSS, Adobe Creative Suite and Google Suite
¡ñExcellent writer and communicator (French and English).
¡ñAble to work in a fast-paced environment

Do you have what it takes to get the right emails into the right inboxes at the right times? Do you live to see those open and click-through rates climb higher and higher? Apply today! We are a growing data-driven marketing & communications team based in download montreal.




Randstad Canada is committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve, and creating an environment where every employee has the opportunity to reach her/his potential. We welcome applications from: women, Aboriginal persons, persons with disabilities, ethnic minorities, visible minorities, and others who may contribute to diversification.

As part of our commitment to accessibility for all persons with disabilities, Randstad Canada will, upon the request of the applicant, provide accommodation during the recruitment process to ensure equal access to applicants with disabilities. Please contact your Randstad Recruiter/Consultant about your needs, and we will consult with you to ensure suitable accommodation is provided.

All qualified applicants are encouraged to apply; however, in accordance with Canadian immigration requirements, Canadians and permanent residents will be given priority.

For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.
Randstad Canada