marketing executive in budapest

posted
job type
permanent
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job details

posted
location
budapest
job category
Human Resources
job type
permanent
reference number
968155
apply now

job description

Organization:

Randstad Sourceright (RSR) is a global talent leader, providing solutions and expertise that help companies position for growth, execute on strategy, and improve business agility. Sourceright’s experience encompasses all facets of talent acquisition of permanent employees and the contingent and contractor workforce. Key offerings include Recruitment Process Outsourcing (RPO), Managed Services Provider (MSP) programs, and Blended Workforce Solutions. Randstad Sourceright EMEA offers solutions in the Europe, Middle East and Africa (EMEA) region.

 

The EMEA marketing function is responsible for the growth of new and existing business by developing and securing profitable opportunities in the region and globally.  The team is responsible for positioning RSR as a market leader, generating new leads and developing market-leading and innovative solutions to meet client needs.

 

Purpose of the job:

A proactive and dynamic role focused on executing the marketing and communication plans of the business, with a strong focus on lead generation. The role will drive forward the activity to support sales and operational teams in the EMEA region with specific focus on country business partnering (lead management and support).

 

Key activities:

 

  • Works with the in-country sales teams and EMEA marketing function on lead generation activities (market needs analysis, lead generation recommendations and management, sales and bids support and client communications)
  • Supports and manages the roll-out of Saleswhale (automated sales lead generation and appointment setting – starting in the U.K)
  • Reviews effectiveness of lead generation activities and makes recommendations for keep, start, stop
  • Central point of contact in EMEA marketing function to coordinate and manage the content pipeline to support lead generation activities, including client case studies.
  • Reviews the effectiveness of content on the EMEA lead generation funnel and makes recommendations for ongoing content production
  • Supports to organization of events (attendees list management with sales/operations, relation w/ the event organizers, logistics, promotion pre & post event, sales effectiveness, feedback and ROI measures)

 

Key Relationships:

Internal

Marketing & Communications Director RSR EMEA, Sales and operational teams, Global Marketing team

 

External

Partners and suppliers

 

Qualifications:

  • University degree

 

Experience:

  • Demonstrable experience of B2B digital marketing, channel management and campaigns
  • Proven experience of successfully developing and implementing best-in-class initiatives, campaigns and client events
  • Demonstrable experience of delivering impact and achieving results

 

Skills:

  • Indepth knowledge of B2B digital marketing and digital platforms
  • Excellent written and verbal communications skills
  • Knowledge of delivering customer marketing initiatives to deliver successful results (both qualitative and quantitative) directly linked to sales activities
  • A diplomatic, relationship builder with strong professional presence and demonstrated ability to influence sales teams
  • Positive, professional, with ability to thrive in high-pressure situations and environment
  • Exceptional project management skills plus a get-it-done attitude

 

Other:

Excellent proficiency (written and oral) in English and preferably one other language (French, Dutch, German).