Argentina

Hewlett Packard

1st place: Hewlett Packard
2nd place: Toyota
3rd place: LAN Argentina

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Top 3 sectors in which potential employees would like to work:

  • car & truck industry
  • pharmaceutical
  • consulting

Read the latest on employer branding in Argentina, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Argentina.

Canada

Canadian Solar Inc.

1st place: Canadian Solar Inc.
2nd place: IBM
3rd place: Air Canada

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Young potentials (aged 18 – 24) are more focused on companies with strong management, and who offer good training and international career opportunities. Flexible working arrangements and balance are more important to those aged 25 – 44, while the older workforce looks more for high salary, financial stability and job security.

Read the latest on employer branding in Canada, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Canada.

Germany

BMW

1st place: BMW
2nd place: Fraunhofer Institut
3rd place: Audi

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Most attractive sectors to work in: 
1. Automotive
2. Electronics
3. IT/Consulting/Telecommunications

Read the latest on employer branding in Germany, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Germany.

Italy

Ferrero

1st place: Ferrero
2nd place: Apple
3rd place: Maserati

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Young potentials (aged 18 – 24) are more focused on (international) career prospects and diversity management. Work-life balance and flexible working arrangements are more important to those aged 25 – 44, while the older workforce looks more for financial stability and strong management.

Read the latest on employer branding in Italy, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Italy.

Luxembourg

RTL Group

1st place: RTL Group
2nd place: Luxair
3rd place: Banque de Luxembourg

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Although salary, job security and atmosphere are the most important attributes when looking for an employer, the last two aspects are more valued by women than by men. Work-life balance and flexibility are also much more important to women as opposed to men. Luxembourgish men on the other hand seek out more (international) career progression opportunities in financially healthy and well-managed organizations with an interesting job offer, access to training and that make use of the latest technologies

Read the latest on employer branding in Luxembourg, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Luxembourg.

 

New Zealand

Department of Conservation

1st place: Department of Conservation
2nd place: TVNZ
3rd place: New Zealand Customs Service

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

When asked for the single most important factor when choosing an employer more than a fifth indicates salary (22%). Job security (14%) is the second priority, followed by Working atmosphere (10%) and work-life balance (10%). Job content (9%) takes fifth place and rounds out the 2016 top 5.

 

Read the latest on employer branding in New Zealand, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report New Zealand.

Russia

Gazprom

1st place: Gazprom
2nd place: Gazprom Neft
3rd place: Rosneft

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Flexible working arrangements and convenient location are searched more by women in Russia. Salary is valued highly by both men and women, even though the importance rating among women is clearly higher. To men, strong management and interesting job content are more important. Men are also more attracted by companies that make use of the latest technologies.

Read the latest on employer branding in Russia, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Russia.

Sweden

IKEA

1st place: IKEA
2nd place: Sveriges Television
3rd place: Sveriges Radio

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Most important factors when choosing a job: interesting job content (20%), pleasant working atmosphere (16%), salary and employee benefits (15%), job security (12%) and convenient location (7%).

Read the latest on employer branding in Sweden, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Sweden.

USA

The Walt Disney Company

1st place: The Walt Disney Company
2nd place: Microsoft Corporation
3rd place: Computer Sciences Corporation

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Salary, good working atmosphere, work-life balance, good location and flexible working arrangements are searched more by women. To men, financial health, international career prospects and job content are more important. Men are also more attracted by aspects that are overall less important to the general population (strong management, quality, use of latest technologies and CSR).

Read the latest on employer branding in the USA, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report USA.

Australia

Virgin

1st place: Virgin
2nd place: Qantas
3rd place: BAE Systems

Find all you need to know about employer branding in our 2016 Randstad Award country report Australia.

Working atmosphere, work-life balance, workplace accessibility and flexible working arrangements are searched more by women. To men, financial stability, domestic and international career opportunities and strong management are more important. Men are also more attracted by companies that make use of the latest technologies and offer high quality services and products.

Read the latest on employer branding in Australia, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Australia.

China

IBM

1st place: IBM
2nd place: Intel
3rd place: ABB

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Job security, financial health and good location is attractive to people with a lower education degree. Chinese with a university or post-university degree attach higher importance to job content, career opportunities – both domestic and international – and high quality of products and services.

Read the latest on employer branding in China, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report China.

Hong Kong

CLP

1st place: CLP
2nd place: MTR
3rd place: Ocean Park Corporation

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Young potentials (aged 18 – 24) are more focused on pleasant working atmosphere, work-life balance, convenient location, job content, training, flexible working arrangements and international career prospects. Older workforce (aged >44) looks more for high salary, financial stability and job security.

Read the latest on employer branding in Hong Kong, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Hong Kong.

India

Google India

1st place: Google India
2nd place: Microsoft
3rd place: Mercedes-Benz

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

When Indians are asked to select their top 5 most important factors when looking for a job, we see a similar pattern compared to the 2015 survey. Salary & benefits ranks 1st (48%, -6%), followed by job security (46%, -3%) and financial health (43%, +5%)

Read the latest on employer branding in India, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report India.

Malaysia

Shell Malaysia

1st place: Shell Malaysia
2nd place: PETRONAS
3rd place: Nestle Berhad

Find our all you need to know about employer in our 2016 Randstad Award country report Malaysia.

Women more than men are looking for good salary, good working atmosphere, flexibility and accessibility. Men look more for job security, career prospects and good training.

Read the latest on employer branding in Malaysia, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Malaysia.

Poland

KGHM Polska Miedź

1st place: KGHM Polska Miedź
2nd place: Polskie Linie Lotnicze LOT
3rd place: Samsung Electronics Polska

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

High salaries, job security, working atmosphere, work-life balance and flexible working arrangements are searched more by women. To men, interesting jobs, training opportunities and high quality products and services are more important. Men are also more attracted by companies making use of the latest technologies.

Read the latest on employer branding in Poland, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Poland.

Singapore

Changi Airport Group

1st place: Changi Airport Group
2nd place: Procter & Gamble
3rd place: ExxonMobil

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

When Singaporeans are asked to select their top 5 most important factors, we see a similar pattern compared to the 2015 survey: salary (69%, -1%) is ranked first again, followed by work-life balance (57%, +3%) and working atmosphere (48%, +1%). As in 2015, job security (42%, -2%) and career progression opportunities (41%, +2%) take the 4th and 5th place.

Read the latest on employer branding in Singapore, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Singapore.

 

 

Switzerland

Google

1st place: Google
2nd place: PATEK PHILIPPE
3rd place: Swatch

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Top 5 most important factors in a job:

  1. pleasant working atmosphere (60%)
  2. salary (53%)
  3. job security (50%)
  4. work-life balance (48%)
  5. flexible working arrangements (44%)

Read the latest on employer branding in Switzerland, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Switzerland.

 

 

Need a global overview on what drives people in:

 

 - IT

 - life sciences 

 - engineering ?

 

 

find employer branding reports

Belgium

GSK

1st place: GSK
2nd place: Janssen Pharmaceutica
3rd place: Brussels Airlines

Find all you need to know about employer branding in our 2016 Randstad Award country report Belgium.

Salary most valued among commercial and finance workers, receptionists. Atmosphere clearly has most importance among health professionals. Job security particularly important to technologists, public workers and health workers.

Read the latest on employer branding in Belgium, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Belgium.

France

Dassault Aviation

1st place: Dassault Aviation
2nd place: Airbus Group
3rd place: EDF

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Most important factors when choosing a job: salary (67%), working atmosphere (54%), job security (53%), job content (47%) and career prospects (40%).

Read the latest on employer branding in France, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report France.

Hungary

AUDI

1st place: AUDI
2nd place: Mercedes-Benz
3rd place: Szerencsejáték Zrt.

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Young potentials (aged 18 – 24) are more focused on (global) career opportunities, job content and technology. Work-life balance is more important to those aged 25 – 44, while older workforce looks more for job security, financial stability and strong management.


Read the latest on employer branding in Hungary, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Hungary.

 

Japan

Suntory Holdings Limited

1st place: Suntory Holdings Limited
2nd place: Kirin Holdings Company, Limited
3rd place: Meiji Holdings Co., Ltd.

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Atmosphere, good location, work-life balance and flexible working arrangements are searched more by women in Japan. To men, financial stability, domestic and international career opportunities, strong management and a strong image or values are more important. Men are also more attracted by companies that use the latest technologies and offer high quality services and products.

Read the latest on employer branding in Japan, incl. what drives people to choose one employer over another in our  2016 Randstad Award country report Japan.

Netherlands

Schiphol (profit) & TNO (non-profit)

1st place: Schiphol (profit) & TNO (non-profit)
2nd place: KLM
3rd place: Philips

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Working atmosphere, flexible working arrangements and convenient location are searched more by women in The Netherlands. Salary and job security are valued highly by both men and women, even though the importance rating among women is higher. Men are more attracted by financially healthy companies that offer interesting jobs, (international) career prospects, training opportunities, latest technology and quality.

Read the latest on employer branding in the Netherlands, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report the Netherlands.

Portugal

Transportes Aéreos Portugueses

1st place: Transportes Aéreos Portugueses
2nd place: Manuel Rui Azinhais Nabeiro
3rd place: Nestlé 

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Job security, working atmosphere, work-life balance and flexible working arrangements are searched more by women in Portugal. To men, (international) career prospects, training opportunities and financial health are more important. Men are also more attracted by companies with a strong management that promote strong values.

Read the latest on employer branding in Portugal, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Portugal.

Spain

IBM

1st place: IBM
2nd place: Mercedes-Benz
3rd place: Atresmedia

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Top 3 sectors in which potential employees would like to work

  • business services
  • hotels
  • electronics

Read the latest on employer branding in Spain, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report Spain.

UK

Rolls-Royce Group

1st place: Rolls-Royce Group
2nd place: British Airways
3rd place: Marks & Spencer

Find all you need to know about employer branding in our 2016 Randstad Award country reports.

Job security, salary, a convenient location and financial health attract people with a lower degree more. Brits with a university or post-university degree attach higher importance to interesting job content, CSR and career opportunities – both domestic and abroad.

Read the latest on employer branding in the UK, incl. what drives people to choose one employer over another in our 2016 Randstad Award country report UK.

hall of fame

The Randstad Employer Brand Hall of Fame celebrates outstanding employer brand achievement among the largest employers in a country.

It is the single greatest honor in employer branding as the honoree is chronicled among the most attractive employers, and repeatedly elected by a large audience from all demographics in that particular country.

In 2016 this distinction has been awarded to:
WestJet Airlines - Canada
John Lewis - UK
Mercedes Benz - Argentina