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品牌经理 in Guangdong

Guangdong, Guangdong
job type
CNY 20,000 每年
reference number
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job description

Main job responsibilities:
- Assist with marketing manager to plan and implements integrated brand communication campaigns, and monitors actual results against plan and budget  to ensure set targets are achieved.
- Direct agencies on brand communication and creative development to maximize brand equity.
- Partners with cross functions to ensure marketing activities are well executed.
- Work with media team to oversee media investment to ensure cost-effectively.
- Work with channel marketing team for effective channel promotion and good product presence.
- Understand research to identify customers' purchasing requirements, motivation and expected performance.
- Prepares brand reports/inputs for marketing manager and senior management to review and analyse.

Competency/ Personality Requirement:
- Strong data analysis skill and communication skills
- Interested with the beer business and have the eagerness to learn
- Familiar with brand marketing & operation
- Achieves results through both solo and teamwork

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