1、Voice of the customer analysis / consumer insight.
2、Industry analysis: competitors strategy, products, manufacturing; detergent suppliers; textile industry; regulation and standards.
3、Trend analysis: Mega trends, consumer trends, industry trends, design trends.
4、New products launch management, via defining unique selling proposition and deriving marketing promotion concepts and storyline.
5、Sales and marketing analysis: sales channel development, digital media.
6、Innovation management driven by the input from the above fields.
1、Master degree in Marketing and or MBA.
2、Familiar with home appliance industry is preferred, marketing driven industries, consumer industries, market research: electronics/ phones/ fast moving consumer goods (Nestle, P&G, Sony, Nokia….).
3、More than 3 years work experience in foreign invested companies.
4、Good communication skills, fluent in English, good MS offices skills.
5、Willing to learn, responsible, self motivated, team spirit, result oriented.
6、Willingness to travel.