head of marketing in shanghai

posted
job type
contract
salary
CNY 50,000 per year
apply now

job details

posted
location
shanghai
job category
Insurance
job type
contract
salary
CNY 50,000 per year
reference number
29206
apply now

job description

Job Duties - The role will support China INSH CEO to drive insurance success in China. - Establish and lead a high performing Marketing team with capability of holistic communication, digital performance and channel support. - Identify customer insight, propose data based business and Marketing strategy to INSH CEO and support the management decision. - Enhance integrated Marketing communication capability. Provide holistic Marketing support. - Drive digital performance Marketing and social media engagement. Create strong connection with core customer segments. - Provide BTL event support to frontline and each channels. Execute in excellence. - Under the leadership of HSBC RBWM HoM. Work effectively with Bank’s MKT team to build integrated MKT program and maximize the Group resource. - Be organization savvy. Fully understand and contribute to Global and ASP Insurance Marketing strategy. Activate Global project to live in China. Be the best partners with China INSH business team to drive business success. Requirement - A university degree in Business or marketing-related discipline (recognized by the state) - At least 10 years’ working experience in central marketing, preferably in multi-national organizations - Strong strategic thinking which is based on market understanding, customer insight identification and data analysis - Strong capability to understand and translate company business strategy and customer’s insight into a workable marketing plan and initiatives. - Track record on both traditional and digital MKT success. - Ability to leverage fresh, creative and innovative idea for marketing program development - Able to work in a diverse environment with good interpersonal, communication and negotiation skill - Strong people leadership and stakeholder management skill to bring team move forward together - Excellent skill in written and spoken English