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marketing associate director in Shanghai

Shanghai, Shanghai
job type
CNY 50,000 每年
reference number
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job description



岗位名称:Associate Marketing DIRECTOR - Innovation

直属上级:VP - Marketing





城市: 上海


1. 岗位目的:

Lead the China innovation pipeline development and NPD launch to provide the strong building block for future growth


1.  Develop China Innovation strategies and pipeline to fulfill the business growth objectives, in both retail and FS business;

2.  Generate strong consumer insights and customer understanding for China seasoning market in varies categories, not only limited in existing categories;

3.  Develop the NPD plans based on the superior consumer insights and market knowledge, that will position the Company to achieve a winning edge in related categories;

4.  Lead the cross-functional team to develop and qualify the winning product;

5.  Lead the packaging development supported with strong consumer insight, with a focus on convenient packaging development targeting younger generation;

6.  Lead the development of marketing plan to support the NPD launch to ensure the delivery of sales, market share & brand equity. 

7.  Control the efficient and effective use of A&P resources;

8.  Direct, motivate and develop direct reports to fully contribute to NPD development. 




1.  Bachelor degree or above, business related

2.  MBA is a plus


1.  Minimum 10 years brand management experience in FMCG

2.  At least 8 years in managerial position

3.  Strong proven records in NPD development and launch;

4.  People management experience and strong coaching skills;

5.  Experience in seasoning industry is a plus;



1.   Building Effective Teams组建高效团队

2.   Drive for Results追求成效

3.   Decision Quality决策质量


1.  Work with R&D, global marketing, factory and finance to develop innovation pipeline and qualify products to launch;

2.  Work with sales and national trade marketing to develop NPD launch plan and ensure excellent execution;

3.  Work with R&D, Legal, QA in packaging development

4.  Work with Procurement on the process of promotion items and services  purchase 

5.  Consult legal advice from regulatory function and legal counsel and gain support to comply with China legal regulation


1.  Manage creative, design, promotion and research agencies on project basis

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