segment marketing manager(生物制药) in shanghai

posted
job type
contract
salary
CNY 50,000 per year
apply now

job details

posted
location
shanghai
job category
Biotechnology & Pharmaceutical
job type
contract
salary
CNY 50,000 per year
experience
不限
reference number
30707
apply now

job description

- market analysis of the segment and identification of key trends - gap analysis of the existing portfolio and recommendations of further developments (R&D road-map, acquisitions) shared responsibility with tech expert - competition analysis for the given segment - work together with the segment head to set up the overall segment strategy - set up the go to market strategy for the segment and work out the communication strategy - Build up segment related pricing strategy - provide innovative marketing tools - create customer and sales trainings packages - develope marketing campaign and implementation (website, brochure)... - align with product management and local marketing on operational marketing activities - give visibility to the segment (conference presentation, publications) - collect customer feedback to improve the segment solution - monitoring the business growth of the segment - recommend key collaboration partners ( end-users, CDMO’s, academia and suppliers) - set up link with industry media and associations to find efficient way to communicate segment message to the industry - participate in key conferences and give presentations - work closely with PM to define the product positioning in the segment solution - work closely with Marcom to implement the communication strategy - work closely with business operation and finance department to implement the pricing strategy - Support new product development in R&D together with Tech expert - collect feedback from front line sales forces to support the segment solution involvement - show influential leadership to move relevant projects forward - integrate resources and prioritize the tasks for segment marketing development Requirements: - Strategic and creative thinking - strong analytical and project management skill, - strong confidence and can influence others - fluent in English, Good presentation skill and effective communication skill - Biopharm industry background - more than 10 years working experience especially in marketing and business management - MBA preferred - udnerstand multichannel communication, has been exposed to mul-culture environment - can handle long distance and frequent travels