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senior marketing manager in Shanghai

posted:
location
Shanghai, Shanghai
job type
合同工
salary
CNY 50,000 每年
reference number
19598
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job description

Job Functions

 

·         Responsible for continuous development of the China Marketing strategy, incl planning, budgeting and execution.

·         Insure full Marketing alignment and support to the China business strategies and to the global Group Marketing Strategy and Planning

 

 

Major Tasks include, but not limited to:

 

·         Secure effective implementation of group initiatives such as campaigns and product launches according to overall marketing plan. This includes translation of materials, translations and adaption to ensure local relevance.

·         Secure development and implementation of market communication activities according to marketing strategy and plan, incl events, exhibitions and external seminars.

·         Evaluating of marketing initiative, customer and brand survey’s

·         As member of group marketing council, ensure input to Group Marketing Strategy and plan.

·         Administrates the overall marketing priorities and budget

·         Acts as regional brand ambassador – i.e. ensures that brand manual and CVI is followed

 

Qualification and Experience

 

 

 

·         Master degree in marketing or market communication.

·         Proven experience within B2B Sales and Marketing, either from a marketing department or from a consultancy/Agency. Full Value Chain mindset – 4P

·         Min. 10 years of working experience.. min 3 years in managerial position.

·         Experience with diversity from MNC environment, language skills will be an asset.

 

Skills and Personal Attributes

 

 

 

·         Fluent written and spoken English & Chinese

·         Business Acumen and strategic mind set.

·         Strong networking, communication and collaboration skills

·         Planning, organizational and leadership skills

·         Team Worker and attention to details 

·         Honesty and integrity to uphold the Company’s values

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