digital marketing manager in northern beaches

posted
job type
permanent
apply now

job details

posted
location
northern beaches, new south wales
job category
marketing & communications
job type
permanent
working hours
Full-Time
experience
3 years
reference number
90M0367863_1543558626
phone
00 00
apply now

job description

What you will be doing focussed on:

  • Responsible for customer data quality in relation to email marketing and communication
  • Plan and manage tactics and objectives in line with relevant stakeholders to support lead nurturing, conversion, retention, cross-sell or up-sell
  • Assist in the formulated campaign briefs, based on a learned knowledge of customer triggers, interests and behavioural patterns
  • Monitor and produce reports including KPI, in partnership with Business Manager- Digital
  • Plan data selection, segmentation and prepare campaign lists
  • Improve ROI and customer lifetime value across all campaigns
  • Drive customer insight through the business
  • Plan, create and test campaigns
  • Liaise with product managers and business managers to support commercial campaigns

Skills required:

  • Degree educated/ Relevant qualification experience
  • 2 years email campaign management experience
  • Track record of delivery of campaigns, esp. communication and complex campaigns
  • Email marketing experience, with the understanding how to nurture relationships with new prospects and existing customers
  • Experience of working in a Direct Marketing, Multi-channel or Analytical environment
  • Track record of delivering digital campaign strategies in a B2C/B2B environment
  • Passion for digital techniques and technologies
  • Comfortable with stakeholder engagement
  • Passionate about customer centric communications
  • Ability to work to tight deadline dates, and support staff from a wide range of teams
  • Ability to combine technical understanding with creative skills
  • Experience using Web Analytics packages

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

skills

digital, marketing, edm, analytics, crm,

qualification

•2 years email campaign management experience
•Track record of delivery of campaigns, esp. communication and complex campaigns
•Email marketing experience

responsibilities

About you...
We are looking for a new Marketing and Digital Campaign Lead to join our Sydney team in a full-time roll
You are in your element when you plan through working with customer data, interests and behavioural patterns, you utilise information to create effective tactics and marketing campaigns. Reporting to the Digital Business Manager, you relish the importance of customer insight. Above all, you are a team player who loves working with multiple business sectors.

educational requirements

Bachelor Degree