marketing campaign analyst in Sydney CBD

posted:
location
Sydney CBD, New South Wales
job type
Permanent
reference number
90M0295942_1488782110
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job description

An opportunity has arisen for a Marketing Campaign Insights Analyst to join a leading Financial Services business in Sydney.

Why you’ll like it:

  • High performing business unit that provide marketing guidance to key stakeholders
  • Excellent location
  • Providing customer and campaign data analytics to increase the effectiveness of direct and digital marketing campaigns
  • Great team and culture

What you’ll be doing:

  • Providing customer and campaign data analytics to increase the effectiveness of direct marketing and digital campaigns (split about 80/20)
  • Conduct pre-campaign analysis to consult on target customer segments / criteria
  • Using SAS and SQL to define targeted customer segments, extract data, measure campaign effectiveness and provide insights that will improve response and conversions
  • Developing relationships with key stakeholders across Marketing, Digital and Analytics
  • Conduct post campaign analysis to derive insights to make recommendations to optimise for future campaigns
  • Looking to improve and optimise processes where possible

What you’ll need:

  • A strong interest in analytics and marketing
  • Prior experience within financial services or a telco would be ideal
  • Strong stakeholder management skills
  • A problem solving mindset, coupled with critical thinking and intellectual curiosity
  • Experience of SQL or SAS
  • Experience of Adobe Campaign would be advantageous

You must have full Australian working rights to be considered for this role.

We’re shortlisting for immediate interview and start so please apply via the link or submit an application to Sam Vincent at sam.vincent@randstad.com.au or call 02 8298 3870

SK91911A

apply now