segment digital marketing lead 9 month contract in sydney

posted
job type
temporary
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job details

posted
location
sydney, new south wales
job category
marketing & communications
job type
temporary
working hours
Full-Time
reference number
90M0415470_1584874468
phone
00 00

job description

Due to business success and growth this leading global compnay in finance software are expanding their marketing teams and seeking a Senior Digital Marketing Manager to look after Paid, Owned and Earned.

Managing a team of 4, this is an initial 9-12 month contract that has the potential to convert to a permamnet position based on performance.

Key resposnibilities include:

  • Develop digital marketing strategy covering but not limited to SEM, Display,Paid Social, SEO, Content marketing to drive customer growth & revenue.
  • Create a cohesive Paid, Owned & Earned Strategy & own the organic & paid media financial targets.
  • Partner with sales teams to develop and execute paid media strategies ensuring integration and cohesiveness.
  • Be ahead of the curve with new media and paid media opportunities, test and prove through rapid experimentation. Including mobile marketing.
  • Grow and maintain organic & paid media reporting infrastructure, including performance tracking and weekly optimization
  • Hands-on analysis of data to continuously improve conversion and ROI of paid media & organic channels
  • Collaborate with central & global paid media partners to build world-class practices
  • Leverages customer insights to influence product roadmap
  • Experienced with multiple vehicles, i.e., In Product Discovery, SaaS, Paid Search, Display, Email, Affiliates, and Social and Mobile platforms, as well as Web Properties and Relationship Marketing
  • Incorporates digital best practices end-to-end for SaaS offerings, including their use in first-time use, up-sell, cross-sell, retention levers and content marketing

Skills and experience required:

  • +10 years experience in digital marketing
  • People leadership skills and experience managing remote workers
  • Motivational leadership (driving high performance from team members)
  • Demonstrated ability to work in a matrix environment
  • Experience of working in a fast paced environment focused on growth
  • Ideally experience in managing change
  • Prior work experience in African & Asian markets will be an added bonus

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

skills

Paid, Owned, Earned, SEO, SEM, Digital Marketing

qualification

●+10 years experience in digital marketing

●Experience with SEM, Display,Paid Social, SEO, Content marketing to drive customer growth & revenue

●Lead a team of 4 digital experts

responsibilities

●Develop digital marketing strategy covering but not limited to SEM, Display,Paid Social, SEO, Content marketing to drive customer growth & revenue.
●Great people leadership skills to lead a team of 4 digital experts.
●Create a cohesive Paid, Owned & Earned Strategy & own the organic & paid media financial targets.

educational requirements

Secondary School/High School