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shopper activation executive - fmcg - 12 months contract in Asquith

posted:
location
Asquith, New South Wales
job type
Permanent
salary
AU$ 100,000 per year
reference number
90M0274866_1478740355
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job description

The shopper marketing executive will be responsible for recommending and executing the shopper activation strategy and bringing to life brand and category initiatives in retail environments, in a way that achieves specific category, brand and customer objectives.

The Role:

  • Define the strategic Shopper Activation agenda to support the delivery of the annual target, tapping into global and cross-segment best practice as available
  • Partner with internal and external stakeholders to deliver Shopper Insights, i.e. Key Beliefs, Shopper Expertise and Leadership to build business understanding and capability
  • Strategic planning development, deployment and execution of in-store activations which leverage shopper insights to effectively meet brand and customer objectives, maximising sales and return on investment

Your Profile:

  • At least 3 years of experience in a similar role (Shopper Activation/Trade Marketing)
  • Strong Analytical skills: turning data into insight
  • Create compelling strategies and plans
  • Media Planning Experience a strong plus

If you want to take your marketing career to the next level, please email your CV directly to vanessa.diolosa@randstad.com.au or click on the 'Apply Now' button below.

Due to the high level of applicants, please note that only shortlisted candidates will be contacted.

skills

Shopper Activation, Trade Marketing, Sales Promotion, FMCG
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