content & channel senior manager.

Content & Channel Senior ManagerDepartment: Patient and Healthcare Experience　(Omnichannel)Position PurposeContent & Channel Senior Manager is digital contents marketing specialist, acting as an advisor to markets on how to design, produce and distribute content for different channels, and building capabilities among the organization to develop omni-channel content creation skills.Content & Channel Senior Manager works cross-functionally to achieve a highly efficient content creation operating model in Japan aligned with the global standardized operating model. Under the new contents creation model, Content & Channel Senior Manager will guide the brand managers and the existing multiple advertising agencies, which have expertise in specific therapeutic areas and products, to create contents fully aligning with omnichannel strategies and fulfilling the quality requirements. For this purpose, Content & Channel Senior Manager will establish an integrated operating model based on the global operating model, including rapid and efficient contents creation processes, omnichannel analysis based on the defined omnichannel strategy, and the governance. Additionally, Content & Channel Senior Manager will facilitate communications with related internal / external stakeholders, collaborate with the Lead to define the omnichannel strategy, and work to internalize the omnichannel analysis capabilities in the longer term.ResponsibilityEstablishment of the contents creation operating model in Japan:Align with the global team, understand the global standardized strategy and operating model, identification of the needs of the Japan brand teams, and define omnichannel strategy and contents creation operating model customized to Japan, together with a newly contracted supporting vendorDefine and implement global standardized omnichannel strategyDefine digital marketing PDCA processesMaximize reuse of the contents created by the global brand teamsDefine simplified internal approval processDefine governance of the contents creation operating model in Japan and one between global and JapanRun pilot in FY2022 to pressure-test the established operating model, defining, reporting and tracking KPIs to localize the global operating modelRefine the operating model in order to extend the operating model for all products based on the insights from the pilot and define additional Japan specific processes and KPIs where the global operating model cannot coverLead the newly contracted supporting vendor to define and manage the contents creation operating modelDevelop a holistic omni-channel strategic plan considering customer experience together with Country Brand Leads and translate strategy and tactics into yearly content planFacilitate communication among internal / external stakeholders and plays a role of hub in the contents creation operating modelProvides a consistent approach to deliver cutting-edge channel orchestration and content development best practice (e.g., Channel support, analytics and utilization of SEO/SEM, content format and delivery to meet local customer needs, rapid iteration of content with customers using A/B testing)Conduct omnichannel data analysis to realize the brand strategiesUnderstand existing internal / external dataDefine KPIs within the internal / external data according to the brand strategies and customer journeyPropose optimal contents and channels to the brand teamsDevelops omni-channel best-practices & trainings to create/enhance agile, omni-channel content creation capabilities and actively brings to them to markets in collaboration with global and regional functionsProvides customized and tailored support and guidance internal marketing for the new operating model and advise brand teams on how to design, produce and distribute contents for different channels according to the omnichannel analysesEducate existing content agencies for the new operating model and industry regulations / guidelines. Make sure they comply with regulations / guidelines and achieve quality requirementsOwnership of 3rd party vendors in Japan as an Across BU, responsible for master contracts, security management/audit and governance model for Across BU.Develop talents to internalize the omnichannel analysis capabilities established by the supporting vendor together with the Advanced AnalyticsAppropriately allocate and manage budgets and resourcesDesired Skill SetBehavioral Skills：Realize Culture (Ownership Behaviors / Patients Centric / WSE and DEI / Speak up) through strong leadershipFacilitate communication among internal / external stakeholdersManage related internal stakeholders and vendors through appropriate coachingAct with IntegrityTechnical Skills:Cross functional project managementDemonstrated strategic thinking and initiativeResource management

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休日休暇
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年収1,200 ～ 1,600万円

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