regional marketing manager, crm up to 45k in central and western district

posted
job type
permanent
salary
HK$ 40,000 per month
apply now

job details

posted
location
central and western district
job category
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 40,000 per month
reference number
91M0123776_1532428918
phone
000
apply now

job description

Our client is a leading innovative technology company in the APAC region. They are now looking for a Regional Marketing Manager responsible for CRM marketing. The salary is up to HKD50,000.

Responsibilities

  • Drive and optimize key traffic and revenue metrics to bring incremental revenue lift through engagement and retention
  • Drive the direction of customer segmentation, targeting, and reporting to inform the development of the customer lifecycle
  • Run campaigns and other growth initiatives from end-to-end: prioritize projects, design experiments, develop campaign strategy, oversee execution and analyse results
  • Leverage marketing automation tools to develop transactional, promotional, and informational content strategies that maximize customer activation and retention
  • Partner with local teams to help define an end-to-end customer lifecycle management strategy from onboarding to engagement to reactivation, localized as relevant to meet the market needs
  • Develop an effective way to maintain constant visibility and transparency into the plans and progress of your team

Requirements

  • 4+ years experience in marketing with demonstrated success in marketing CRM automation
  • Previous experience in dealing with CRM automation tools is a must (Leanplum, MixPanel, Braze, CleverTap etc)
  • Experience in user segmentation management would be a plus
  • Demonstrated analytical success and the capacity for developing / understanding strategy in the area of re-activation and retention
  • Understanding and working knowledge of HTML, CSS, and SQL
  • Excellent communication skills in English

Click "Apply Now" or send your cv to tinky.leung@randstad.com.hk to capture the opportunity. If you have any question, please feel free to contact Tinky Leung at +852 2232 3437.