country portfolio manager- whc in mumbai

posted
job type
permanent
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job details

posted
location
mumbai, maharashtra
job category
Pharma, healthcare & lifesciences
job type
permanent
experience
6 To 8
reference number
933276
apply now

job description

?Country Portfolio Manager is responsible for developing and owning the brand strategy for market for
the assigned products / therapeutic area. The role holder is also responsible for driving product growth
and complete lifecycle management, forecasting revenue, managing opex of assigned brands and
ensuring the realization of revenue and profitability targets.
- Develop strategy based on brand positioning, customer, channel & regional segmentation
for both short term and long term goals
- Develop customer-focused plans to ensure alignment of all marketing activities including
both traditional and innovative tools to support an operating plan. Tailor the brand
strategy and its execution as per the need of the local market
- Develop local market life-cycle strategies (i.e. line extension, new indications) by
collaborating with internal stakeholdersin other CommercialUnits, supervise the creation of
a brand vision and plan for product lifecycle management
- Forecast and track portfolio performance (sales and supply) and manage M&D budget within
allocation
- Develops channel-specific approaches for key customer segments (e.g., retail, hospitals,
governments, etc.)
- Leverages Regional TA support, Commercial Solutions Center expertise, and TA expertise /
content as needed
- Work alongside customer and national accounts teams to translate customer insights into
strategies which drive performance, analyse the IMS data or secondary data and draw out
relevant trends to feed in as inputs to CPL and Marketing Head to help in devising the marketing
strategy.
- Organize CMEs and participate in conferences / promotional events to reach out to the doctors
and position the products. Organize advisory board meetings with doctors to understand their
perception about the brand and test out any assumptions.
- Competition tracking and identification of gaps vis-�-vis the competition by conducting monthly
field visits and develop the brand identity and brand equity in alignment with the overall
marketing strategy of Pfizer and the given product / therapeutic area
- Scan the market for potential new avenues of revenue generation and develop market entry
strategy for a brand for previously untapped geographies.
- Provide recommendations on pricing of products and implement those to enhance the
profitability of all portfolios by capitalizing on the price increase opportunities post receiving the
inputs from the finance department. For OTC products, develop and execute the media plan to
ensure optimal ROI on all media investments and work closely with media agencies to ensure
effective execution of the media planning
- Provide inputs to the creative agencies for development of artwork and leave behind literature.
Coordinate with and manage vendors in the area of media, advertising, design, printing, market
research and NPD.
- Drive market intelligence gathering initiative for existing and new products by liaising with the
sales teams and market research agencies

Benefits
?Handling the Women Healthcare Portfolio

Client Introduction
?One of the Leading MNC Pharma Company

skills

?marketing, branding

qualification

?- Degree in Sciences / Pharmacy or Graduation with relevant experience.
- Diploma/ Degree in sales / marketing is advantageous. Post-Graduation with specialization in
marketing is desirable.
- Experience of 5-8 years in marketing