dgm - marketing in hyderabad

posted
job type
permanent
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job details

posted
location
hyderabad, telangana
job category
Pharma, healthcare & lifesciences
job type
permanent
experience
10 To 18
reference number
937766

job description

?- Should have strong exposure & grounding directly to Customers
- Should have a strong mix of Marketing areas:
o Essential: Branding (Strong), Social Media (Strong)
o Preferred: Product Mgmt. exposure, Corporate Communications

Preferred Sectors: Telecom, FMCG, Healthcare, Ad Agency, Hospitality, Loyalty Co.s at Corporate level (Not only State level)
To be the owner of & handle the Marketing activities of Digital including:
- Group Loyalty Operations
- Mobile app
- Co-branding
- Collaboration with other Agencies
- Cross Biz Service Offerings
Branding:
- To own the Brand and its architecture. Develops & Controls the brand proliferation/dissemination (distribution) of all Collaterals, UI/UX etc. and develop a framework
Communication:
- Provide support to all operating divisions in communicating to customers with precise communications content in all forms: SMS, Email, App Notifications, Social media postings/ messages, Snail mail, Newsletters, Marketing Collaterals & in events
Digital Marketing:
- Digital Marketing of , website, Unification/Interlinkages with other Group websites
- Online campaigns, Blogs, BOTs, SEO etc.
Social Media Mgmt.:
- Managing the social media content
- Social media analytics
- Customer engagement on Social media
Product Mgmt.:
- Mobile app: Engagement, Customers, Revenue ownership incl. Development & Operation of Schemes
- Co-branding: With external Cos. & Deliverables in numbers & Revenue
- Collaboration: With Other Cos. for Revenue enhancement
Events/ Promotions: Ownership
- Should be clear in thinking, be result oriented, organised and meticulous.
- Candidate should be willing to work hands-on with not only team members of Marketing but also other functions within and BUs Marketing & Biz teams
- Sound understanding of modern marketing concepts & tactics across multiple channels
- Prior experience in managing loyalty marketing campaigns is a huge plus.


Benefits
?Best in industry Salary,
MNC
Major healthcare company in india

Client Introduction
?A client of Randstad - Leading Retail chain of Pharmacy and is a part of largest health care group. The pharmacy is spread across length and breadth of India.

skills

?Marketing, social media marketing, Branding, Digital Marketing, Product communication, Application, Loyalty programs, Vendor management

qualification

?Minimum 10 Years of experience
Hands on experience in Marketing, social media marketing, Branding, Digital Marketing, Product communication, Application, Loyalty programs, Vendor management