director marketing analytics in chennai

job type
apply now

job details

chennai, tamil nadu
job category
Information Technology
job type
12 To 15
reference number
apply now

job description

?The Director - Marketing Operations and Analytics is a crucial member of the Marketing and Customer Management leadership and the wider senior management. They ensure that the marketing budget is effectively and efficiently deployed, guaranteeing we learn from our mistakes as well as our successes. They lead the analysis of all marketing activity, both in terms of inputs for strategic decision making and outputs in terms of results. They also ensure the wellbeing of the marketing and customer management team based in Chennai.

?Flexible work timings

Client Introduction
?This is for a market-leading alternative lending fintech company spread across three continents. We leverage deep alternative lending domain experience across analytics, platform development, marketing and customer experience to create compelling value propositions that empower the underserved with responsible access to credit. We run some of the largest and most trusted short-term alternative credit brands in the UK � Lending Stream and Drafty. We have also recently entered the Indian market with OYE!, a simple one-year loan product aimed at addressing the financial aspirations of the young burgeoning workforce who are new to credit.


?Marketing, Analytics


?- Ensure the effective deployment of the marketing budget
- Lead the team in the analysis of customer and page level data to optimize activity
- Lead the impartial evaluation of all marketing activity
- Coordinate the prioritization of marketing and customer activity
- Ensure the ongoing monitoring of customer activity
- Innovate processes to optimize execution
- Ensure the wellbeing of all Marketing and Customer staff in Chennai.
- With peers and VP M&CM contribute to the leadership of the wider M&CM function