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pre sales marketing manager.

job details

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    job details

    Randstad Professionals is specialized in the search and selection process for profiles of middle, senior and top management. Our Banking & Insurance division is seeking, for an Insurance and Services Company a:       

    PRE SALES MARKETING MANAGER

    Your Main Mission Will be:

    • Plan, direct, and coordinate marketing initiatives and programs to increase customer interest and demand for products and services

    • Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing)

    • Liaise with local market Marketing resources in connection with campaigns and events

    • Development of relevant content to support use cases in order to drive targeted marketing campaigns

    • Oversee the development and implementation of social media initiatives.

    • Train and support of the in-country marketing staff.

    • Oversee the creation and implementation of new initiatives based on business needs.

    • Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification

    • Provide reports to management on marketing campaign performance and results (leads generation and lead conversion)

    • Interpret marketing and customer data to identify new opportunities to best target business customers

    • Analyze and optimize campaign results and perform quarterly post mortems

    CANDIDATES PROFILE

    Education:

    • Bachelor’s Degree in Marketing or related field is required

    Experience:

    • 3 to 5 years’ experience in a similar role

    • Prior experience with account based marketing

    • Working in a multi-international environment

    • Experience with B2B Marketing

    Competencies

    • Good written and verbal communication skills in English is necessary for this position.

    • Additional language skills in Italian and/or Spanish a plus.

    • Great interpersonal skills and used to working with different stakeholders in an international environment

    Place of Work: Milan

    Full Time, Smart Working

     

                                                                                                                                                               

    Randstad Professionals is specialized in the search and selection process for profiles of middle, senior and top management. Our Banking & Insurance division is seeking, for an Insurance and Services Company a:       

    PRE SALES MARKETING MANAGER

    Your Main Mission Will be:

    • Plan, direct, and coordinate marketing initiatives and programs to increase customer interest and demand for products and services

    • Liaise with the Global Marketing team in building and supporting use cases targeted to specific customer verticals (Account Based Marketing)

    • Liaise with local market Marketing resources in connection with campaigns and events

    • Development of relevant content to support use cases in order to drive targeted marketing campaigns

    • Oversee the development and implementation of social media initiatives.

    • Train and support of the in-country marketing staff.

    • Oversee the creation and implementation of new initiatives based on business needs.

    • Implement and improve key marketing systems (Eloqua) to drive lead generation and lead qualification

    • Provide reports to management on marketing campaign performance and results (leads generation and lead conversion)

    • Interpret marketing and customer data to identify new opportunities to best target business customers

    • Analyze and optimize campaign results and perform quarterly post mortems

    CANDIDATES PROFILE

    Education:

    • Bachelor’s Degree in Marketing or related field is required

    Experience:

    • 3 to 5 years’ experience in a similar role

    • Prior experience with account based marketing

    • Working in a multi-international environment

    • Experience with B2B Marketing

    Competencies

    • Good written and verbal communication skills in English is necessary for this position.

    • Additional language skills in Italian and/or Spanish a plus.

    • Great interpersonal skills and used to working with different stakeholders in an international environment

    Place of Work: Milan

    Full Time, Smart Working