1 job found in boca raton, florida

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    • boca raton, florida
    • permanent
    • US$100,000 - US$140,000 per year
    • 9 to 5
    job summary:We are working with an online outdoor lifestyle retailer seeking a Director of Retention and Loyalty to create programs, retain customers and continue building the brand loyalty. Our client is in rapid growth mode and seeking a passionate Director to grow with them preferably in the South Florida market onsite. If you have the experience in these programs in e-commerce, hospitality or other verticals that would bring success to our client please apply or send resumes to karissa.ostoski@tatum-us.com. Salary is generous and equity will be offered as well. About the role: Director of Retention & Loyalty Marketing, will define, deliver, and continually evolve the way we retain our customers, across all our DTC brands, channels and categories. A deep understanding of user journeys, segmentation and personas is critical to success in this role. Previous experience launching and optimizing loyalty programs and deploying innovative CRM technologies (such as a CDP - customer data platform) are critical to the company's effort to digitally transform our marketing and customer engagement, activation and reactivation objectives. What you will do: Define, deploy, and optimize retention marketing programs inclusive of an appropriate loyalty program to drive commercial success across the company.Own the company's investment in CDP (customer intelligence, segmentation, and journey definition) technology. This will include planning and tracking efforts to expand the impact of this tool across business lines, campaigns, and marketing programs. Currently we have Exponea as our CDP.Direct the team in charge of designing, building and executing automated, triggered, lifecycle and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications). You should have deep experience leveraging a test, measure and learn approach to performance.Collaborate with social and paid media team members regarding the use of data (LTV, segments, look-a-likes, cohorts) to optimize ROAS across their campaign efforts.Establish and report on success metrics (KPIs) that objectify results and provide transparency across the organization related to overall return on investment. Enable predictive customer behavior models that support long-term customer value optimization objectives for the customer acquisition team.Invest in and develop a team of retention marketing associates and data analysts over time.Foster an innovative and progressive culture as an influential digital leader and advocate. Who you are: Minimum of 5 years of revenue ownership for a consumer business with ownership of retention campaign execution in the areas of email marketing, CRM, loyalty, segmentation and/or personalization.Fluent in the language, technologies, use and integration of CRM, CDP, digital marketing and analytics tools and applications.Direct involvement in omni-channel and D2C revenue generation.Confidence with numbers, data analysis, testing methodologies and planning.While not a project manager, capable of delivering cross-functional, technology and process enabled changes.An eye for "good" digital experiences and journeys.Have a growth mindset and be a customer advocate.Understand the nature of a dynamic, fast-paced, entrepreneurial environment and be comfortable with ambiguity during times of transition.Previous hands-on work with SQL is very helpful.Appropriate degree, education and training preferred.Passion for outdoors. location: Boca Raton, Floridajob type: Permanentsalary: $100,000 - 140,000 per yearwork hours: 9 to 5education: Bachelor's degreeexperience: 5 Years responsibilities: What you will do: Define, deploy, and optimize retention marketing programs inclusive of an appropriate loyalty program to drive commercial success across the company.Own the company's investment in CDP (customer intelligence, segmentation, and journey definition) technology. This will include planning and tracking efforts to expand the impact of this tool across business lines, campaigns, and marketing programs. Currently we have Exponea as our CDP.Direct the team in charge of designing, building and executing automated, triggered, lifecycle and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications). You should have deep experience leveraging a test, measure and learn approach to performance.Collaborate with social and paid media team members regarding the use of data (LTV, segments, look-a-likes, cohorts) to optimize ROAS across their campaign efforts.Establish and report on success metrics (KPIs) that objectify results and provide transparency across the organization related to overall return on investment. Enable predictive customer behavior models that support long-term customer value optimization objectives for the customer acquisition team.Invest in and develop a team of retention marketing associates and data analysts over time.Foster an innovative and progressive culture as an influential digital leader and advocate. qualifications:Please email resumes to Karissa Ostoski at Karissa.Ostoski@tatum-us.com skills: $0-50 millionEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.
    job summary:We are working with an online outdoor lifestyle retailer seeking a Director of Retention and Loyalty to create programs, retain customers and continue building the brand loyalty. Our client is in rapid growth mode and seeking a passionate Director to grow with them preferably in the South Florida market onsite. If you have the experience in these programs in e-commerce, hospitality or other verticals that would bring success to our client please apply or send resumes to karissa.ostoski@tatum-us.com. Salary is generous and equity will be offered as well. About the role: Director of Retention & Loyalty Marketing, will define, deliver, and continually evolve the way we retain our customers, across all our DTC brands, channels and categories. A deep understanding of user journeys, segmentation and personas is critical to success in this role. Previous experience launching and optimizing loyalty programs and deploying innovative CRM technologies (such as a CDP - customer data platform) are critical to the company's effort to digitally transform our marketing and customer engagement, activation and reactivation objectives. What you will do: Define, deploy, and optimize retention marketing programs inclusive of an appropriate loyalty program to drive commercial success across the company.Own the company's investment in CDP (customer intelligence, segmentation, and journey definition) technology. This will include planning and tracking efforts to expand the impact of this tool across business lines, campaigns, and marketing programs. Currently we have Exponea as our CDP.Direct the team in charge of designing, building and executing automated, triggered, lifecycle and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications). You should have deep experience leveraging a test, measure and learn approach to performance.Collaborate with social and paid media team members regarding the use of data (LTV, segments, look-a-likes, cohorts) to optimize ROAS across their campaign efforts.Establish and report on success metrics (KPIs) that objectify results and provide transparency across the organization related to overall return on investment. Enable predictive customer behavior models that support long-term customer value optimization objectives for the customer acquisition team.Invest in and develop a team of retention marketing associates and data analysts over time.Foster an innovative and progressive culture as an influential digital leader and advocate. Who you are: Minimum of 5 years of revenue ownership for a consumer business with ownership of retention campaign execution in the areas of email marketing, CRM, loyalty, segmentation and/or personalization.Fluent in the language, technologies, use and integration of CRM, CDP, digital marketing and analytics tools and applications.Direct involvement in omni-channel and D2C revenue generation.Confidence with numbers, data analysis, testing methodologies and planning.While not a project manager, capable of delivering cross-functional, technology and process enabled changes.An eye for "good" digital experiences and journeys.Have a growth mindset and be a customer advocate.Understand the nature of a dynamic, fast-paced, entrepreneurial environment and be comfortable with ambiguity during times of transition.Previous hands-on work with SQL is very helpful.Appropriate degree, education and training preferred.Passion for outdoors. location: Boca Raton, Floridajob type: Permanentsalary: $100,000 - 140,000 per yearwork hours: 9 to 5education: Bachelor's degreeexperience: 5 Years responsibilities: What you will do: Define, deploy, and optimize retention marketing programs inclusive of an appropriate loyalty program to drive commercial success across the company.Own the company's investment in CDP (customer intelligence, segmentation, and journey definition) technology. This will include planning and tracking efforts to expand the impact of this tool across business lines, campaigns, and marketing programs. Currently we have Exponea as our CDP.Direct the team in charge of designing, building and executing automated, triggered, lifecycle and ad-hoc campaigns across direct marketing user journeys (email, SMS, and other messaging delivery applications). You should have deep experience leveraging a test, measure and learn approach to performance.Collaborate with social and paid media team members regarding the use of data (LTV, segments, look-a-likes, cohorts) to optimize ROAS across their campaign efforts.Establish and report on success metrics (KPIs) that objectify results and provide transparency across the organization related to overall return on investment. Enable predictive customer behavior models that support long-term customer value optimization objectives for the customer acquisition team.Invest in and develop a team of retention marketing associates and data analysts over time.Foster an innovative and progressive culture as an influential digital leader and advocate. qualifications:Please email resumes to Karissa Ostoski at Karissa.Ostoski@tatum-us.com skills: $0-50 millionEqual Opportunity Employer: Race, Color, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Age, Genetic Information, Disability, Protected Veteran Status, or any other legally protected group status.

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