社名
社名非公開
職種
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
業務内容
...
The PositionAs a Digital and Media Senior Manager, you will collaborate with the Business Unit (BU) Head of Obesity and marketing team, define the media strategy and framework covering the media channels based on the BU ambition and each brand’s business KPIs and patients/Health Care Professionals (HCPs) targeting. You will also manage the media landscape analysis, media trends and competitive benchmarking to understand the winning media model through the patient journey. You will work closely with Obesity BU members, Communications Manager, and Obesity cross-functional launch team to supporting the planning and execution of corporate-related social media communications. Other tasks include, but are not limited to:・ Set clear KPIs for media, digital and social media to measure the business impact and timely tracking/assessment to adapt the media plan according to the tracking result.・ Manage the external partners (e.g., media/digital agency, social media agency) and secure the right resources to meet our business mission.・ Guide the planning and execution of strategic social media campaigns for obesity based on the brief from ‘patient engagement’ team and HCP engagement’ team.・ Support communication manager by providing the comprehensive crisis management framework of social media and the monitoring / alerting KPIs.
求められる経験
・ Must have a minimum bachelor’s degree.
・ Experience in media management (including interaction with media agencies), issue and risk management of media, KOI management, message and content creation, writing/creating materials, analytics tools (Adobe, Google) are mandatory.
・ Experience in social media innovation, top management communication and experience in the pharmaceutical industry is preferable.
・ writing and speaking skills in both Japanese and English. Knowledge and understanding of the pharmaceutical business, local and corporate compliance, and regulatory processes.
・ Ability to build internal and external networks and strong project management skills with a positive, creative, flexible mind-set.
保険
健康保険 厚生年金保険 雇用保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,000 ~ 1,400万円
賞与
-
show more
社名
社名非公開
職種
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
業務内容
The PositionAs a Digital and Media Senior Manager, you will collaborate with the Business Unit (BU) Head of Obesity and marketing team, define the media strategy and framework covering the media channels based on the BU ambition and each brand’s business KPIs and patients/Health Care Professionals (HCPs) targeting. You will also manage the media landscape analysis, media trends and competitive benchmarking to understand the winning media model through the patient journey. You will work closely with Obesity BU members, Communications Manager, and Obesity cross-functional launch team to supporting the planning and execution of corporate-related social media communications. Other tasks include, but are not limited to:・ Set clear KPIs for media, digital and social media to measure the business impact and timely tracking/assessment to adapt the media plan according to the tracking result.・ Manage the external partners (e.g., media/digital agency, social media agency) and secure the right resources to meet our business mission.・ Guide the planning and execution of strategic social media campaigns for obesity based on the brief from ‘patient engagement’ team and HCP engagement’ team.・ Support communication manager by providing the comprehensive crisis management framework of social media and the monitoring / alerting KPIs.
...
求められる経験
・ Must have a minimum bachelor’s degree.
・ Experience in media management (including interaction with media agencies), issue and risk management of media, KOI management, message and content creation, writing/creating materials, analytics tools (Adobe, Google) are mandatory.
・ Experience in social media innovation, top management communication and experience in the pharmaceutical industry is preferable.
・ writing and speaking skills in both Japanese and English. Knowledge and understanding of the pharmaceutical business, local and corporate compliance, and regulatory processes.
・ Ability to build internal and external networks and strong project management skills with a positive, creative, flexible mind-set.
保険
健康保険 厚生年金保険 雇用保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,000 ~ 1,400万円
賞与
-
show more