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what is the Randstad Award?

In today's highly competitive job market, employer branding is a crucial tool for attracting and retaining the right kind of talent. Employer branding helps you recruit highly-skilled and promising new employees and it enhances their loyalty by increasing their identification with the company. It also raises an organization’s visibility in the job market and makes it stand out from the competition.

The Randstad Award is presented each year to the most attractive employer in various countries across the globe. 

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unique in the world

The Randstad Award is not just another prize for the trophy cabinet. The winner is based on the outcome of the world’s largest survey into employer branding and it is the only prize representing ‘the people’s choice’.

This means that the outcome is only based on public perception, i.e. what the public really thinks about the participating companies. We recognize that companies with a lower public profile could be at a disadvantage compared to large companies, with their higher name recognition. So, to create a level playing field, the Randstad Award focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness.

"The ability to bring in and inspire good people is at the heart of innovation, profitability and growth in any successful organization" - Marielle de Macker, MD Group HR at Randstad

survey information

At present 25 countries across Europe, Asia/Pacific and the Americas take part. The 150 largest companies are selected in each of those countries. The selection criterion is companies with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and sex: 7,000 employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees. (In very small countries, the number of selected companies is 75 and the number of respondents 4,000.)

Unlike similar surveys, HR officers, staff members or experts are not invited to take part in the survey, which guarantees maximum objectivity. The respondents are asked to identify the companies they recognize and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors incl. salary & benefits, work atmosphere and job content.


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