employer brand research insights, reports, case studies.

The world’s independent employer brand research provides localized insights into worker drivers, motivators, and preferences in 26 countries. 

randstad award winners.

Based on the research, we recognize the most attractive employers, and present them with the Randstad Award trophy. The Randstad Award trophy is solely based on public perception. 

2017 randstad award winners

who takes part

We currently undertake the research in 26 countries across Europe, Asia/Pacific and the Americas. To ensure the research is objective, we select the 150 largest companies in each of those countries. This list is presented to a representative cross section of relevant respondents based on region, age and sex: employees and job-seekers between the ages of 18-65. There is a slight bias towards respondents under 40 because the survey’s main target audience is potential employees. 

stand out from the rest.

How can you attract and retain the elite graduates, people with rare skills and other prized talent? Learn from HR executives from organizations with celebrated employer brands.


learn from the best

what makes this survey different

Unlike similar surveys, we do not invite HR officers, staff members or experts to take part in the survey - this guarantees maximum objectivity. The respondents are asked to identify the companies they recognize and to indicate whether or not they would like to work for them. In the next step, they evaluate the relative attractiveness of each of the selected companies based on 10 key factors including salary & benefits, work atmosphere and job content.

Workers increasingly take into consideration the softer benefits an organization offers, which means employer branding is more important than ever in attracting talent. 

James Foley, Senior Director Employer Brand, Randstad Sourceright