what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.


how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

Every year, we conduct  research into what attracts employees to an organization. Our Randstad Employer Brand Research dives into worker's drivers and motivators in 33 markets.

go to employer branding research

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world's most attractive employers.

Based on our employer branding research, we recognize the world's most attractive employers and present them with the Randstad Award trophy. The Randstad Award trophy is solely based on public perception.

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employer branding case studies.

What is the secret sauce to employer branding? Here you can find a compilation of employer branding case studies from companies like:

  • Philips
  • Akzonobel
  • Volvo
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employer branding resource library

Whitepapers, case studies and ebooks to help you build a strong employer brand.

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