Your employer brand matters more than ever.

According to LinkedIn, a U.S. company of 10,000 employees with a poor employer brand could pay up to $7.6 million in additional wages to acquire the talent it needs. Companies that fail to invest in their employer brand spend up to $4,723 more per hire than peers that do look after their brand. More worrisome, nearly half of those surveyed by LinkedIn said they wouldn’t take a job with a company with a bad reputation, regardless of the salary.

the employer branding matters playbook will help yo to:

  • create a business case for getting C-suite support

  • develop your employer brand strategy

  • activate your employer brand

  • create a memorable candidate experience

  • sustain your employer brand

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