1. Existing finance content platforms and consumer insights research;
2. Finance content platform value proposition creation;
3. Marketing and content plan of the created platform;
4. Implementation of the plan and editorial management;
5. Support other department activities requiring content marketing expertise.
1. Strong experience of content marketing and online client acquisition
2. Detail knowledge and strong contacts of Chinese online marketing / media market
3. University degree – Marketing, Digital marketing, New technologies, IT
4. At least 5 years relates working experience in online marketing industry
5. Strong social media expertise (WeChat, QQ, Mobile applications, …)
6. News media manager/team leader background
7. Direct experience with both mass-marketing and individual/focused marketing
8. Fluent English, international working experience is an advantage.
Skills and Competencies
1. Open minded / Creative / Enabler / Can Do person
2. Be able to break the rules and be creative; constantly have new ideas for engaging online content.
3. Proactive, strong ownership
4. Attention to detail
5. Persistent, highly trustworthy and down to earth.