our strategy

As the global no. 1 HR services provider, Randstad is driven to become the world's most valued 'working life partner', supporting as many people as possible in realizing their true potential throughout their working life.

By being at the forefront of every conversation about work, we aim to become a true source  of relevance and continuity for talent and a true agent of agility and effectiveness for clients, creating sustainable long-term value for all our stakeholders.

human forward promises

Our Human Forward promises always guide our behavior, no matter whether it is about our human interactions or about how we apply our HR technology.


Clients get insight into how their HR needs are being met and candidates know where they stand in their jobsearch.


Clients have an HR partner throughout the business lifecycle and the talent we serve can count on a partner in every step of their career.


Clients stay steps ahead in the competitive world of talent and we help people find jobs even before they start looking.


our digital journey

With tech and touch as a key differentiator, digital is an integral part of Randstad’s strategy. We consistently invest in digital capabilities, continuously adding  new solutions to our strong heritage. Our digital transformation, which involved digitalizing and harmonizing all our processes across our 38 markets, has been a three-step process.

building a solid foundation

  • cloud-based infrastructure
  • data storage standardized
  • fast-growing ‘data ocean

improving our existing processes

  • smart, simple, efficient
  • harmonized front-office system
  • integrated talent technology suite: Randstad Relevate

unlocking future value

  • investments in HR tech start-ups
  • innovative global digital capabilities and scale best practices by Digital Factory

global trends

Geographically, Randstad is active in countries representing over 90% of the global HR services market, and our strategy has been designed to capitalize on the trends in these markets.

In recent years, the world of work has been experiencing transformative change, driven by technological innovation, demographic shifts, globalization, and  climate change. In addition, the COVID pandemic has accelerated the shift to new ways of working. Randstad believes that we should expect continued change. 

People and businesses will need to be able to constantly adapt and be flexible. As global leader in the HR services sector, Randstad is well-positioned to help shape this new future of work. Randstad identifies four general global trends that affect our business and which provide opportunities for future growth:

  1. change is the new norm;
  2. a job for life is no longer a given;
  3. technology has changed people's customer service expectations;
  4. the role of work in people's lives is a constant.

value for our stakeholders

sustainability fundamentals:

  • optimal workforces for clients
  • the best jobs for candidates
  • the employer of choice for employees
  • creating EVA for investors
  • shaping the world of work for society

our key material topics

To identify key material topics in the dynamic world of work, we take input from both inside and outside of Randstad. We performed our most recent materiality assessment in 2021. This assessment was conducted by independent consultants in order to validate our current material topics and identify new topics.

We defined and prioritized the ESG (Environmental, Social and Governance) issues that matter most to our stakeholders. A materiality matrix was constructed by considering the interests and expectations of key stakeholders and the evaluation of our company's environmental, societal and governance impacts through desk research, interviews and workshops with Randstad's clients, employees, talent, investors, public organizations, and suppliers.

The materiality matrix does not reflect regional or cultural differences. The focus areas for acceleration (red dots) have a substantial business impact, are important to stakeholders, and are closely related to Randstad's must-win battles. The sustainability enablers (blue dots) are important enablers that put Randstad in the right position to address the four acceleration topics as well as the other materialities. For the more locally oriented operational management topics (yellow dots), Randstad sets the standard at a global level, but success is largely dependent on local execution. 

materiality matrix Randstad annual report 2021