digital marketing executive in sydney cbd

posted
job type
permanent
apply now

job details

posted
location
sydney cbd, new south wales
job category
marketing & communications
job type
permanent
working hours
Full-Time
experience
6 years
reference number
90M0353200_1533596058
phone
00 00
apply now

job description

Seeking an experienced Digital Marketing Executive with deep insights of Chinese travelers, local Chinese residents and retail marketing background

You will be responsible for rolling out marketing and promotion campaigns with partners and merchants, organizing events and roadshows to drive presence in key commercial areas, and developing user experience and driving transactions through App’s Discover Platform.

You get the opportunity to work closely with China headquarter team in Hangzhou/Shanghai to execute global campaigns, customer acquisition strategy, branding focus/events, and to continuously drive customer value propositions.

Primary customer targets are: (1) Chinese travelers (2) local Chinese residents, including study-abroad students.

Key responsibilities include:

  • Customer Insights: Familiar with the needs of Chinese travelers, Chinese residents (where to go, what to see, where to eat, what to buy, common issues).
  • Channel Development: Identify local Chinese channels to partner and drive usage and brands.
  • Branding: Understand brand strategy, positioning, messaging, and value propositions. Create and manage effective online and offline campaigns to increase brand recognition.
  • Offline Marketing: Cultivate capable partners to design and produce advertising materials for in-person/in-store marketing events
  • Digital Marketing: Create, execute, optimize online marketing campaigns. Create campaign with clear measurements, leverage data to continuously improve results and increase conversions.
  • Social Media: Manage Lifestyle accounts to drive customer engagements.
  • Partnerships: Cultivate Marketing Partners to recruit merchants (i.e. restaurants, retail shops, and more) and to run marketing campaigns by creating and managing online discount offers.
  • Key Merchant Account: Manage key merchant account, enable Key Accounts’ marketing teams to actively leverage App and Lifestyle account to drive transactions.
  • Budget: Owns annual marketing and operation budget. Complies with company budget approval request processes and execution.

Qualifications:

  • Bachelor’s Degree with 6+ years’ experience including marketing or product management in a consumer facing online and offline retail/services industry; Master degree is highly desired. BAT working experience is a plus.
  • Highly analytical and strategic, flexible and adaptive, able to shift the role from strategy to day to day tactical operations constantly.
  • Extensive experience in retail and consumer marketing.
  • Able to work independently and also a good team player, share the company core value and commit to meet the deadlines under time constraints.
  • Strong verbal and written communication skills with excellent Excel and PPT capabilities
  • Fluent speaking and writing English and Mandarin Chinese is mandatory.

If you are interested in discussing this position you can reach out to me on WeChat: Dave-Randstad

Are you confident that you are the right candidate feel free to record your video introduction

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.

skills

mandarin, marketing, retail, consumer, B2C, digital

qualification

Bachelor’s Degree with 6+ years’ experience including marketing or product management in a consumer facing online and offline retail/services industry; Master degree is highly desired.

responsibilities

Customer Insights: Familiar with the needs of Chinese travelers, Chinese residents (where to go, what to see, where to eat, what to buy, common issues).
Channel Development: Identify local Chinese channels to partner and drive usage and brands.

educational requirements

Bachelor Degree