senior media and public relations manager in Melbourne CBD

Melbourne CBD, Victoria
job type
reference number
apply now

job description

Seeking a commercially focused Senior Media and Public Relations Manager to report directly into the Executive Director of an dynamic Victorian government department promoting Victoria's top spots and attractions!

If you want to:

  1. Work with some of the best heritage, environmental and social assets in Australia,
  2. Make a difference and drive significant brand health growth
  3. Work in the fastest growing sector of the Australian economy, linking with significant domestic and international visitor groups
  4. Directly engage 100 million consumers, exciting and enticing them with what Victoria has to offer

then then please apply.

Personal Attributes

  • Must be a confident communicator and presenter
  • Must possess excellent verbal and written communication skills
  • Must possess excellent organizational and planning skills
  • Must have a full understanding of media needs and media relationships
  • Be proactive, reliable, responsible and accurate, with attention to detail
  • Possess the ability to keep information confidential
  • Tactical understanding of all primary social media platforms
  • Ability to work in high-stress environments, (infrequent)
  • A wide degree of creativity and latitude
  • Self-motivated with a positive and professional approach to team management
  • Executive presence and clarity of purpose

Specific Deliverables

  1. Developing an integrated media/public relations strategy, seeking high-level placements in print, broadcast and online media; with a monthly cadence of activations and delivery.
  2. Drive significant brand health growth through positive media and Public Relations activations.
  3. Integrate media/Public Relations plans with strategic partners i.e. Visit Victoria (Wander Victoria Advertising) with Parks being recognised as the principle asset/event manager in Australia.
  4. Enhance conservation reputation via unique media and Public Relations engagement programs.
  5. Help structure team to achieve the above deliverables.


  1. Direct report to Executive Director Marketing and Communications
  2. Direct engagement with CEO and other Executives
  3. Integrate with peer media, marketing and Public Relations teams (strategic partners)
  4. Oversee a team 6-8 personnel

3-month initial contract placement – with scope to permanency

Please get in contact today if you're interested:

apply now