email marketing specialist - exact target in toronto

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job details

toronto, ontario
job category
Sales and Marketing
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job description

Our client, one of Canada's top financial service orgainzations, is hiring an Email Marketing Specialist with exact Target experience.

The Email Marketing Specialist manages dynamic email marketing campaigns targeted to advisors and consumers and provides leadership and email best practice advice to key internal stakeholders and business partners. The Specialist is responsible for the continual evolution of the industry leading B2B and B2C email marketing initiatives and white label Sponsor communications. Responsible for managing and executing consumer and advisor focused email marketing initiatives and this position entails the creation of both email campaigns as well as tactical execution of email deployment. Daily responsibilities will include but not be limited to the following:

• Lead the execution of internal and external email programs and campaigns using industry best practice techniques
• Manage expectations of internal stakeholders and ensure timely execution of email marketing initiatives encompassing Advisor mailings, Sponsor mailings, Sponsor-to-Consumer mailings and other related mailings
• Act as the business liaison with the Email Service Provider, understanding their technology offering and enabling business partners to fully leverage the platform
• Increase email engagement using A/B and MVT methodologies. Tests will range from basic subject line tests to more complex, algorithmic experiments
• Keep abreast of the latest developments in email, mobile and digital advertising trends, identifying opportunities for continual improvement in digital marketing efforts. Understanding optimization methodologies and the situational application of such tactics to bolster campaign results is a key measure of success for this role
• Build relationships with key internal stakeholders to foster a collaborative approach to the execution of initiatives
• Establish, implement and monitor digital communication methodologies to promote consistency across Canadian Division
• Working closely with Branding, Communications and Technology teams, monitor compatibility of email communications across platforms and devices, optimizing email structure to match target audience requirements
• Assist with training and support for email marketing efforts with internal stakeholders from across Canadian division

• Permanent Potential
• Work from Home on occasion
• On the subway line
• Work for one of Canada's best known Financial services organizations
• $29/hr

• Salesforce Marketing Cloud (Exact Target)
• Adobe Dreamweaver
• Post secondary education in Marketing or computer science
• Experience in Email Marketing


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Randstad Professionals Canada
Randstad Canada is committed to building a diverse workforce reflective of the diversity of Canada. As a result, we promote employment equity and encourage candidates, especially those who identify as a woman, an Aboriginal person, a person with a disability or a member of a visible minority group, and any others who may contribute to the diversification of our workforce, to apply.

Randstad Canada is also committed to developing an inclusive, barrier-free selection processes and work environments.If contacted in relation to a job opportunity, you should advise your Randstad Representative or your local Randstad branch in a timely fashion of the accommodation measures which must be taken to enable you to be assessed in a fair and equitable manner.Information received relating to accommodation measures will be addressed confidentially.

For all feedback on equity and accommodation needs, please contact your local Randstad Canada Branch.