senior digital marketing manager, acquisition (startup $60-80k) in central and western district

job type
HK$ 60,000 per month
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job details

central and western district
job category
marketing, digital & PR
job type
working hours
HK$ 60,000 per month
reference number
apply now

job description

Senior Digital Marketing Manager, User Acquision & Partnership


  • Help develop the online consumer strategy and work with cross-functional teams to gain alignment and to set clear, measurable goals
  • Strategic alignment and close partnership with the Business Unit marketing teams
  • Define and manage the digital marketing budget needed to achieve desired KPI and financial goals
  • Partner with the center of excellence digital team to set-up, execute and analyze paid media plans with strict defined goals across all key media channels (Paid Social, SEM, Display/Retargeting, Mobile) to meet campaign objectives
  • Optimize campaign performance on an ongoing basis
  • Continually evaluate, research and test new opportunities
  • Be at the forefront in understanding digital trends and bringing in first-to-market opportunities
  • Implement ad tagging, ad trafficking, QA and troubleshooting issues internally and/or with external partners.
  • Manage monthly budgets and spending reconciliations
  • Analyze campaign results, deliver findings and recommendations to stakeholders
  • Define and develop success metrics
  • Work closely with Analytics to help develop robust attribution models and dashboards that clearly demonstrate the correlation between spending, acquisition and conversion
  • Manage team of two-three
  • Identify industry trends and insights that will help refine our approach


  • Bachelor’s Degree in Marketing, Business
  • 7-9 years in digital marketing, eComm, or related agency experience. Experiencing leading direct reports and or a leadership project management role preferred
  • Analytical and can interpret and apply data to drive decisions and behavior
  • Solid knowledge of website analytics tools (e.g., Google Analytics)
  • Experience in setting up and optimizing Google Adwords campaigns

Click "Apply Now" or send your cv to to capture the opportunity. If you have any question, please feel free to contact Tinky Leung at +852 2232 3437.