senior marketing executive - loyalty / crm / retention in central and western district

posted
job type
permanent
salary
HK$ 18,000 per month
apply now

job details

posted
location
central and western district
job category
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
HK$ 18,000 per month
reference number
91M0089156_1530773010
phone
000
apply now

job description


About the company

Our client is a listed company with wide range of services covering both Hong Kong and International markets. Currently, they are looking for enthusiastic talents to be part of their Loyalty Marketing Team (Loyalty Program / CRM / Retention Program / Memebrship).

About the job

Responsibilities:

  • Plan and execute retention programs logistics from end to end for services and products launch
  • Prepare customer communication including SMS / MMS and digital medium for targeted customer groups
  • Prepare internal communication including program briefing and updates
  • Monitor offer effectiveness and quota system with daily updates of retention programs
  • Prepare retention program results update and post launch analysis
  • Conduct analysis to identify cross sell and up-sell potential among in-base customers
  • Monitor customer base movement by providing regular segement analysis
  • Monitor and enhance retention program logistic flow
Requirements:

  • Degree in Marketing / Business Administration or related disciplines
  • 3 years of experience in Marketing / Product Support
  • Analytical mind and able to literate the concept of customer journey
  • Good written and verbal communication skills in English and Chinese
  • Self-motivated, detail-oriented and able to work independently
  • Proficient in MS office applications (Excel, PowerPoint, Words and Chinese Typing)
  • Good team player with positive attitude
  • Candidates with more experience will be considered as Assistant Manager
Click “Apply Now” or send your CV to alexis.ku@randstad.com.hk to capture the opportunity. If you have any question, please feel free to contact Alexis Ku at +852 2232 3433.