brand manager - otc in mumbai

posted
job type
permanent
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job details

posted
location
mumbai, maharashtra
job category
Pharma, healthcare & lifesciences
job type
permanent
experience
5 To 11
reference number
942639

job description

?Summary:

The Brand Manager is responsible for the development of assigned brand/s through the achievement of specific growth objectives. The role requires from the holder to develop a brand vision, plan the market strategy for the brand, and implement any brand plans for the organization that can be executed along with the Marketing lead. S/he is responsible for the overall performance of the brand.

Scope:

The Brand Manager reports and supports the Head of Marketing. S/he plays a key role in supporting the development of the overall category strategy. S/he interacts, internally, with the Sales, Supply and Finance functions. Externally, the role holder interacts with the Advertising, Media Research and Design agencies.

Responsibilities/Accountability:


1. To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget

- Develop the plans/strategy of the brand (1 year operational plan and 3 year strategic plan)

- Implementation of brand plans

- Lead the development of local strategy, executions and to ensure adaptation possible for other regions

- Ensure timely implementation of the brand activity calendar - including launch time, Consumer Promotions/POP's etc.

- Identify and draw up any corrective action required on the brand through share review/brand health researches.

- Approve Media Plans/Calendar with the co-ordination of the Media Manager

- Ensure maintenance of the brand budget

- Maintain a brand fact book (Financials/M.S/Plans year wise)

- Implement brand Plans in both trade environments: traditional and modern trade

- Work with the Key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc.

- Identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close co-operation with the Sales function.


- Constantly scan the market place/consumers with a view to understand trends and implication on the brand.

- Maintain and update competition dossiers with respect to spends/cost benchmarks etc.

2. Advertising, Media and Promotion:

- From brief stage to getting approvals for the brief to deploying it to the agency and getting film/script



Benefits
?Good payable

Client Introduction
?Reputed pharmaceutical Industry

skills

?"Brand Manager","Marketing Manager","Media Planing"

qualification

?Summary:

The Brand Manager is responsible for the development of assigned brand/s through the achievement of specific growth objectives. The role requires from the holder to develop a brand vision, plan the market strategy for the brand, and implement any brand plans for the organization that can be executed along with the Marketing lead. S/he is responsible for the overall performance of the brand.

Scope:

The Brand Manager reports and supports the Head of Marketing. S/he plays a key role in supporting the development of the overall category strategy. S/he interacts, internally, with the Sales, Supply and Finance functions. Externally, the role holder interacts with the Advertising, Media Research and Design agencies.

Responsibilities/Accountability:


1. To develop, recommend and lead the execution of local marketing plans for assigned brand/s and manage the effective deployment of the marketing budget

- Develop the plans/strategy of the brand (1 year operational plan and 3 year strategic plan)

- Implementation of brand plans

- Lead the development of local strategy, executions and to ensure adaptation possible for other regions

- Ensure timely implementation of the brand activity calendar - including launch time, Consumer Promotions/POP's etc.

- Identify and draw up any corrective action required on the brand through share review/brand health researches.

- Approve Media Plans/Calendar with the co-ordination of the Media Manager

- Ensure maintenance of the brand budget

- Maintain a brand fact book (Financials/M.S/Plans year wise)

- Implement brand Plans in both trade environments: traditional and modern trade

- Work with the Key Account management to develop and implement innovative brand plans including but not limited to planograms, consumer promotions, new product introductions etc.

- Identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions for assigned brands in close co-operation with the Sales function.


- Constantly scan the market place/consumers with a view to understand trends and implication on the brand.

- Maintain and update competition dossiers with respect to spends/cost benchmarks etc.

2. Advertising, Media and Promotion:

- From brief stage to getting approvals for the brief to deploying it to the agency and getting film/script