digital marketing strategist in hyderabad

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job details

hyderabad, telangana
job category
job type
6 To 10
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job description

?Create digital marketing strategy and build consensus among relevant stakeholders
- Detail out the strategy into multiple initiatives/campaigns and design the blueprint for each of
these initiatives
- Incorporate EduGrads culture of continuous improvement by seeking regular feedback from
- Build web-based content deliverables for campaigns - including, but not limited to; emails, web
pages/sites, landing pages, banner ads and social posts
- Monitor web, email and social engagement metrics (via reporting tools)
- Use data-driven insights to optimize emails, web pages, social posts and user funnels to
continually improve the customer experience
- Design and build visual assets for campaigns (e.g. email headers, landing page hero images,
media banners and more

?Best in industry Salary,

Client Introduction
?EduGrad ( is a Hyderabad based EdTech company providing a
futuristic skill based online courses for college/university students.
EduGrad is an educational institution established to continuously develop skills
required to harness the industry innovation. We believe learning a skill is effective
only when the purpose of learning is clearly defined, with this philosophy Problem
Centric Learning methodology has been adopted as our principal Operating Learning
Model (OLM).
Each programme in EduGrad is structured with a set of problem datasets curated by
industry experts and a relevant knowledge content to problem data mapping is
provided to ensure learners get not just the learning experience but also necessary
work experience. The problem-solving experience in EduGrads platform circles
around three phases - Think to understand the problem, Explore to identify possible
solutions and Act to apply the solution and thereby learn relevant skills.
EduGrad value delivery for a learner comprises of � enabling with required core
skills, developing problem solving skills which are an ability to respond to the
industry specific problem in work environment and provide support in placements.
In order to deliver such value seamlessly, we have partnered and collaborated with
multiple academic institutions and corporate companies in India.
1. Academic Institutions � set up EduLabs to build data science capabilities required
for industry beginner roles
2. Industry corporates � support in curating problem datasets for leaning and provide
career opportunities for EduGrad learners
Our learning model, centered around these principles, already started transforming
students in colleges across NCR, Jaipur and Hyderabad. We have plans to scale
this model in 300 colleges across India by the end of next year.
If you love a challenge, and truly want to make a difference in the world, read on!
Our vision is to impart employable skills to students via problem solving approach. We are a
rapidly growing team with offices at Hyderabad and Noida. This position is in Hyderabad.
In this role, you will have the exciting opportunity to lead Online Marketing for
Students, College Management, Corporates spanning Student Acquisition, Student
Awareness, SEO, Performance Marketing, Mobile Marketing, Product Marketing,
and Email Marketing.
You will be responsible for shaping the strategy, planning, executing 360-degree
marketing campaigns for Students. You will define both the long-term strategy and
short-term plans to achieve the vision and deliver business results. The ideal
candidate will be innovative, team-oriented, an effective communicator, have a
desire to participate in change and appreciate a dynamic environment with rapidly
changing priorities


?Digital Marketing, SEO, SEM, online marketing, social media marketing, digital marketing


?At least 6 years of total work experience. Experience in EdTech/consumer products is
- Excellent understanding of managing digital campaigns for EdTech businesses or online
consumer businesses
- Should be adept at leveraging information from SEO, SMM, PPC and monitoring traffic of
different social media platforms.
- Fully aware of media optimisation and analytical tools to manage & enhance marketing
campaigns seamlessly
- Should come with existing relationship with different PR online & print agencies and can id- ate
& push the Client's brand aggressively.
- Hands on experience of developing & managing content on social media platforms like
Facebook, Instagram, Twitter & Youtube.
- Should come with a strong business mindset and can act as an enabler for the sales, product &
brand team.
- Excellent communication and interpersonal skills