head loyalty marketing - real estate in Mumbai

posted:
location
Mumbai, Maharashtra
job type
Permanent
reference number
927547
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job description

?Head : Loyalty Marketing

Expereince : 8+ yrs

Location : Mumbai

Reporting to Head Marketing

Will be building the Loyalty division at the firm.

KRA's

1. To create and manage the loyalty portfolio for the business by understanding present and future business
opportunities with effective marketing tools

2. To create and deploy Marketing strategies at Loyalty portfolio, segment and Company levels (as required) so as to achieve desired business results.

3. To work with our direct marketing agency(ies) to create relevant marketing plan which is in-line with the proposed positioning

4. Ideating, developing and implementing online interface for the customer relationship management.

5. To work out appropriate media strategy to meet brand objectives as also to deliver required efficiencies in terms of new launches, referral ladder improvisation, events, alliances and more.

6. To monitor and manage marketing budgets for allocated brands

7. To create and manage the loyalty portfolio for the business by understanding present and future business
opportunities with effective marketing tools

8. To create and deploy Marketing strategies at Loyalty portfolio, segment and Company levels (as required) so as to achieve desired business results.



Benefits
?Reputed firm in Real Estate Industry

Client Introduction
?Leading & Reputed Real Estate Company in India

skills

?Loyalty

qualification

?Gradute plus MBA with minimum 8+yrs of expereince in Loyalty marketing.

Industry Preference FMCG, FMCD, Retail, Hospitality etc.

for more details connect @ gibin.jayaprakash@randstad.in
apply now