senior manager-trade marketing in kolkata

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job details

kolkata, west bengal
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10 To 12
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job description

?Design & timely Roll-out of monthly GT schemes & MT offers in line with the allotted budget & business guidelines.
Seamless scheme disbursement while adhering to the prescribed escalation metrics.
Capturing & Analysing Market Intelligence reports & leverage the insights to design innovative & unique schemes & activations for the company.
Spearheading internal stakeholder Recognition programs- from Design to Execution to post execution feedback collection.
Monthly & Quarterly forecasting of stock & POSM for both GT & MT in liaison with Sales & Supply Chain.
Capturing & sharing all monthly reports & business highlights across functions within timelines.
Conceptualizing & Designing merchandises for various Trade Marketing activations.
End-to-end ownership of large scale Trade Marketing driven activations.
Seamless vendor management.
Dialler Management process ownership and accountability of its unobstructed functioning.

?Good Company

Client Introduction
?McNROE is a house of aroma. Home to brands including Wild Stone and Secret Temptation, we provide fragrances in different categories of Deodorants, Perfumes, Talcums, and Soaps. From our inception in Orissa in 1996, to being amongst the largest deodorant brands in India, the journey has been nothing short of a rollercoaster ride. Our passion towards innovation and our love for creating brands is what sets us apart. We take pleasure in the artistic experience of creating, enjoying and wearing fragrance.

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?Trade Marketing


Progress- Scheme Design & Roll-out in adherence to the allotted budget. Optimization of Display budgets.
Process- Communicate & Facilitate achievement of volume targets monthly. POS allocation & visibility standardization across all relevant channels. Work closely to monitor & manage all Brand activations.
Partner- Timely payment releases & ensuring performance of vendors against accepted accuracy standards.
People- Training need identification & subsequent training execution for external business partners.