regional head of marketing (edtech) in singapore

posted
job type
permanent
salary
S$ 8,000 per month
apply now

job details

posted
location
singapore
job category
marketing, digital & PR
job type
permanent
working hours
Full-Time
salary
S$ 8,000 per month
reference number
91M0127470_1541563113
phone
00 00
apply now

job description

about the company
My client is a major player in the EdTech space and runs many industry leading programs. Their APAC operations have been expanding rapidly, and to support that growth, they are looking to bring an integrated marketer who is excellent at lead generation and understands the APAC customer landscape.


about the job

As Head of Marketing you will be responsible for :

  • Build and execute the marketing strategy for the APAC region, working closely with the global Marketing team and other relevant stakeholders.
  • Shape the the company's brand story and proposition for services in the region.
  • Establish a firm standing in the industry as a thought leader in its space and create content focussed on L&D, Digital Transformation and Change Management.
  • Support sales teams with best in class sales collateral (strong product, customer, and student stories); be a constantly customer-centric thinker and researcher
  • Plan and execute campaigns in APAC markets to generate leads for our telesales and corporate sales teams, constantly optimising performance (media, creative, website performance, customer journey optimisation, lead nurturing etc)
  • Understand the APAC market as it relates to training and qualifications; build segments/personas for each brand to target appropriate prospects
  • Improve the existing methodology for building a B2B sales and marketing pipeline and work closely with the sales team to apply it.


skills and experience required

  • Extensive B2B and online marketing experience
  • Proven success in performance-based lead generation and digital content generation.
  • A commercial leader with experience of working with corporate sales teams
  • A well-rounded familiarity with the current digital landscape in Asia

To apply online please use the 'apply' function, alternatively you may contact Nakul Asija at +65-6510 1363.

(EA: 94C3609/ R1442280)







skills

Integrated Marketing (Digital + Brand)

qualification

no additional qualifications required

educational requirements

Bachelor Degree