digital marketing executive in city of london

job type
£ 33,000 per year
apply now

job details

city of london, london
job category
marketing & PR
job type
working hours
£ 33,000 per year
reference number
0207 786 8036
apply now

job description

Would you love to increase the accessibility of a charity welfare fund? Do you have experience increasing engagement within the not for profit or charity sector? Do you want to join a household name charity heading into an anniversary year? If so, this could be the perfect role for you!

The primary role of this digital marketing engagement executive will be to raise awareness of the charity's welfare services through the delivery of digital campaigns and initiatives. Sitting as part of the dynamic communications team, the successful candidate will have a vital role in the development and expansion of the digital marketing function.

This charity has an amazing welfare system available, you could be the reason people are able to access it!

Day to day:
*Work with our Welfare teams to plan, develop and launch digital campaigns and products to promote the Fund's welfare programmes
*Generate highly engaging content for our website and intranet and review all content regularly
*Increase user engagement and brand awareness via social media including Facebook groups by curating relevant content
*Work with colleagues to produce digital marketing assets including e-newsletters, PPC adverts, leaflets and videos
*Achieve set targets for beneficiary recruitment and conversions
*Measure and regularly report on the performance and impact of digital content and campaigns across all of our digital channels
*Work with the Digital Communications Manager to manage the Google Grant in order to drive ad visibility and conversions
*Liaise with Head Office teams, Regional staff, external stakeholders and partner organisations to identify opportunities for digital innovation
*Keep abreast of trends and developments in both digital technology and marketing

The requirements for this role:
*Educated to degree level or equivalent
*Experience attracting new beneficiaries
*Worked on an engagement campaign before
*Experience with Charity
*A love of digital
*Positive attitude and a passion for working within a charity
*Excellent communicator and writer, with a strong command of the English language
*Excellent understanding of digital marketing principles and best practices
*Experience of briefing and working with external agencies
*Ability to thrive in a dynamic, proactive and reactive environment

Essential experience:
*Good working knowledge of HTML and Adobe Photoshop
*Experience of using platforms like sendible & social bakers (analytical tools)
*Proven experience of analysing and interpreting data from Google Analytics
*Good understanding of search engine optimisation
*Strong understanding and experience of social media platforms (Twitter, Facebook, Instagram, Pinterest, YouTube, Google+, LinkedIn) and social media monitoring tools
*High level of IT literacy (Word, Excel and PowerPoint at a minimum)
*Experience of using an email marketing platform
*Demonstrable experience of planning and producing engaging content and implementing campaigns across social, display and other paid digital channels with proven results

Desirable attributes:
*Experience of Drupal CMS
*Experience of using Adestra, Google Display Network, InDesign and Sendible
*Experience in mobile app marketing
*Creative flair, with the ability to spot a good story or opportunity

If this sounds like your dream role, get in touch with Emma on 0207 768 8034, or apply now to this brilliant opportunity!

Randstad Business Support acts as an employment business when supplying temporary staff and as an employment agency when introducing candidates for permanent employment with a client. Randstad Business Support is an equal opportunities employer and decisions are made on merits alone.

Why not listen to some of the inspiring stories from our candidates and their one piece of career advice. It's just a few of the thousands of people who have found success in their working lives with Randstad. Visit to find out what you could become.


Applying strategies for targeting to marketing projects,Attention to Detail,Brainstorming themes for advertisements,Calculating appropriate retail pricing for products,Composing concise promotional copy,Composing marketing email,Composing direct marketing communications,Conducting media research,Conforming to deadlines,Creative,Critical thinking,Developing rapport with clients,Devising marketing plans,Determining keywords for search engine optimization strategies,Developing social media strategy,Devising marketing plans,Devising press releases,Devising rewards and loyalty programs,Evaluating the effectiveness of advertising campaigns,Evaluating the performance of agencies and contractors,Facilitating meetings and discussions,Facility with customer relations management software,Listening,Microsoft Excel,Pitching marketing plans to group,Problem Solving,Processing criticism about campaigns,Presenting to groups,Proposing new products and services,Results oriented,Reviewing website models for promoting products/services,Soliciting feedback from customers,Solving marketing problems using qualitative analysis,solving marketing problems using quantitative analysis,Statistical,Time management,Utilizing presentation software,Writing reports,Writing advertising copy,Writing executive summaries,Writing press releases

educational requirements