Helping potential recruits for leadership positions realize what you offer will make your talent management efforts easier.

A business’ leadership team is one of the most vital factors that can affect a company’s success. The importance of a manager on a team’s productivity cannot be underestimated. According to McKinsey, when leaders transition well into their new role, that individual’s company will “probably be successful”, with nine out of ten teams whose leader had such a transition going on to meet their three-year performance goals.

Meanwhile, a 2012 study by Indiana University found that high performers are 400 percent more productive than average ones, meaning that if your management team can deliver these results from their workers, your business will be in a good position to take on its competition.

However, attracting the right managers can be a challenge. In today’s candidate-driven market, your organization will need to show that it is the best place to work. This is how you can do that.

show off your organization

In order to attract more great leaders to your business, you’ll need to make sure they know what you have to offer them. This is why publicizing your employer brand is a hugely important aspect of talent attraction.

You’ll need to make leaders aware of what you can provide to them. If you can offer them talent development and a fantastic company culture, make sure they know it. Use your website to produce blogs and videos and post photos of what a typical working day looks like. Use your business’ social media accounts to engage with people and show them what working at your company means.

Encourage your workers to post reviews of your organization on sites like Glassdoor, since 74 percent of candidates conduct their own research during the job search. This is according to the 2017 Talent Board North American Candidate Experience Awards Research Report by recruitment research firm Talent Board. Allow them to discover something positive when they do so.

hire other great leaders

Talented managers want to work with other top quality leaders. Gallup has found that when a business brings talented people in, it can “further serve its bottom line by engaging employees at all levels”. According to its research, the most highly engaged business units are 21 percent more productive, are 22 percent more profitable, have ten percent better customer ratings and see 37 percent less absenteeism. Hiring multiple strong leaders will enhance this performance across the whole organization.

Get your firm out there and highlight your strength in this area by providing a platform for managers to engage with potential colleagues at their level. To do this, consider encouraging your leaders to attend conferences and speak about your organization.

Career coach Darcy Eikenberg recommends sending your company leaders to speak at “local groups and professional organizations where your future talent hangs out”. She said: “Not only will learning to clarify and share ideas with others outside of the company help your leaders, but being on stage will also help great talent to find you, too.”

give employees a say in who manages them

Hiring leaders is not solely a matter of enticing them into your organization. When you’re bringing these professionals on board, you will need to ensure that they are the right fit for the workers they will be managing. After all, the whole point of having a manager is to motivate and supervise these employees to get them to perform more efficiently.

Although your organization’s board may take responsibility for bringing your leaders on board, it is worth giving your workers a say in choosing the person they will be working for. Whether you include a representative of the department in the interview process or gather a list of the questions these employees would like to ask, giving them some authority in the process will help them feel valued, which could then boost engagement.

There are unique aspects to hiring leaders, with businesses having to ensure they can attract the right people in order to boost the productivity of the wider departments through that individual. Getting it right will lead to significant benefits for your business.