We are seeking a talented and experienced Brand Manager to oversee the strategic development and execution of brand initiatives on a global scale. As a Brand Manager, you will play a pivotal role in shaping the perception of our brand, driving growth, and ensuring consistency across all touchpoints.
Key Responsibilities
- Develop and implement comprehensive brand strategies to enhance brand equity and awareness globally.
- Collaborate cross-functionally with marketing, product development, and sales teams to ensure alignment with brand objectives.
- Conduct market research and analysis to identify consumer trends, competitive landscapes, and opportunities for brand differentiation.
- Lead the creative development of brand campaigns, advertising materials, and brand messaging.
- Manage brand budgets effectively and optimize resources to maximize ROI.
- Monitor and analyze brand performance metrics, providing insights and recommendations for continuous improvement.
- Act as a brand ambassador, fostering strong relationships with internal stakeholders, external partners, and media outlets.
- Stay updated on industry trends and best practices to drive innovation and maintain our competitive edge.
Qualifications
- Bachelor’s degree in Marketing, Business Administration, or related field; MBA preferred.
- 5+ years of experience in brand management, preferably within the retail industry.
- Proven track record of developing and implementing successful brand strategies that drive growth and market share.
- Strong analytical skills with the ability to translate data into actionable insights.
- Excellent communication, presentation, and interpersonal skills.
- Strategic thinker with a creative mindset and a passion for brand building.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Global mindset with experience working across diverse markets and cultures.
- Proficiency in market research tools, Microsoft Office Suite, and other relevant software.
Your benefits
- Work/life balance - We encourage and support flexibility.
- Great culture - Our close-knit team is fun and friendly with social events from time to time.
- Location - Head office is located in Sydney.
- Innovative company - Take pride in joining a Globally recognised brand.
Your next step
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV to brendan.burke@randstad.com.au or call me now on 0431564388 to discuss your next role.
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.