社名
社名非公開
職種
Webマーケティング、デジタルマーケティング
業務内容
...
⚫ Brand Strategy and Planning• Define objective and best allocate resources via conducting touchpoint planning to meet business & consumer challenges for both short and mid-long term.➢ Business Environment Understanding (Category Trend & Competitor Intelligence)➢ Consumer / Shopper Insight.➢ Brand understanding & Portfolio management.➢ Commercial strategy and Customer understanding.➢ Put together presentation for annual brand plan and mid-year business review.➢ Interaction with Brand Company (communicate with Brand Company Portfolio Activation Team).⚫ Activation planning and implementation• Strengthen equity, momentum and image of the brand via Digital/Social Media, PR/Publicity, Digital Activation, Brand Experience (incl. online seminars), New Product Launch/Restages and ATL.• Translate equity driving initiatives into L3F activation for commercial harvest via collaborating with Trade Marketing and Sales team.⚫ Project Management• Collaborate cross functionally to drive projects on time, on budget & on brand.• Lead FY24 main digital activation collaborating with famous Influencers, across multiple online platforms (SNS, owned brand website & online membership site etc.) and media partners to deliver the brand message via the celebration of the Brand 200 Years Anniversary in 2024• Manage brand’s A&P in relation to its financial position of the brand/company.• Supervise local Agency handling for the best creativity. ROI.⚫ New Product Launch• Write compelling Business Case with clear business and consumer rationale with appropriate pricing and timing that fits with customer business cycle.• Lead practical steps to import, launch and support it as the owner of a project via obtaining help from other functions.• Prepare Trade Announcement/Press Release/Sales Presenter that best encapsulate key selling points.• Put together needed assets (Logos, Packshots, mood/beauty shots, etc.).⚫ Team Management• Closely work with thestakeholders local Brand Ambassador to further develop On-Trade activations• Support the line Manager on various Brand activities related to the Scotch Whisky Portfolio.⚫ Others• Ability to Manage Administrative Tasks➢ Purchase order issuing, Payment process, Registration of a new SKU, a Supplier, a POS item, etc. plus product specification, CoP (Certificate of Product) and back labeling.• Quality issue/Consumer & Customer Complaint➢ Ability to handle quality issues & Consumer /Customer complaint with Consumer Support team.• Financial and Legal Acumen/Contract/S&R (Sustainability and Responsibility)➢ Be aware of Code for commercial communication, various legal matters (such as NonDisclosure Agreement, Basic Framework Agreement, etc.)
求められる経験
Academic Requirement:
⚫ A degree at a bachelor’s level
Professional Experience Required:
⚫ Minimum of 3 years of experience on client side is desirable for Consumer Brand Management at a global company (luxury, lifestyle brand, FMCG, etc).
⚫ Digitally savvy.
⚫ Interest in Wine & Spirits, Food is a plus.
Language
⚫ Both English & Japanese (strong business proficiency in written and verbal communication) are required.
Key Competencies (hard):
⚫ Strategic Mindset, Logical Thinking, Business Mindset
⚫ 360 Touchpoint Mindset from equity to L3F, Consumer Centricity with strong Digital Acumen
⚫ Project Management with Transversal Mindset
⚫ Commercial Strategy and Customer Understanding
⚫ Willingness to collect needed information for the success of the job
⚫ Compelling presentation making skill, Critical Thinking/Analytical Skill
⚫ Agency Handling skill
⚫ Financial Acumen
Key Competencies (soft):
⚫ Determined & Passionate self-starter, Creative Leadership to solve a problem
⚫ Team player, Fun to be around with excellent Communication skill, Open & Authentic
⚫ Entrepreneurship, maturity and ownership, Result Orientation, Professionalism
⚫ A person with high self-awareness to constructively accept feedback and grow professionally
保険
健康保険,厚生年金保険,雇用保険,労災保険
休日休暇
日曜日,土曜日,祝日
給与
年収900 ~ 950万円
賞与
-
show more
社名
社名非公開
職種
Webマーケティング、デジタルマーケティング
業務内容
...
⚫ Brand Strategy and Planning• Define objective and best allocate resources via conducting touchpoint planning to meet business & consumer challenges for both short and mid-long term.➢ Business Environment Understanding (Category Trend & Competitor Intelligence)➢ Consumer / Shopper Insight.➢ Brand understanding & Portfolio management.➢ Commercial strategy and Customer understanding.➢ Put together presentation for annual brand plan and mid-year business review.➢ Interaction with Brand Company (communicate with Brand Company Portfolio Activation Team).⚫ Activation planning and implementation• Strengthen equity, momentum and image of the brand via Digital/Social Media, PR/Publicity, Digital Activation, Brand Experience (incl. online seminars), New Product Launch/Restages and ATL.• Translate equity driving initiatives into L3F activation for commercial harvest via collaborating with Trade Marketing and Sales team.⚫ Project Management• Collaborate cross functionally to drive projects on time, on budget & on brand.• Lead FY24 main digital activation collaborating with famous Influencers, across multiple online platforms (SNS, owned brand website & online membership site etc.) and media partners to deliver the brand message via the celebration of the Brand 200 Years Anniversary in 2024• Manage brand’s A&P in relation to its financial position of the brand/company.• Supervise local Agency handling for the best creativity. ROI.⚫ New Product Launch• Write compelling Business Case with clear business and consumer rationale with appropriate pricing and timing that fits with customer business cycle.• Lead practical steps to import, launch and support it as the owner of a project via obtaining help from other functions.• Prepare Trade Announcement/Press Release/Sales Presenter that best encapsulate key selling points.• Put together needed assets (Logos, Packshots, mood/beauty shots, etc.).⚫ Team Management• Closely work with thestakeholders local Brand Ambassador to further develop On-Trade activations• Support the line Manager on various Brand activities related to the Scotch Whisky Portfolio.⚫ Others• Ability to Manage Administrative Tasks➢ Purchase order issuing, Payment process, Registration of a new SKU, a Supplier, a POS item, etc. plus product specification, CoP (Certificate of Product) and back labeling.• Quality issue/Consumer & Customer Complaint➢ Ability to handle quality issues & Consumer /Customer complaint with Consumer Support team.• Financial and Legal Acumen/Contract/S&R (Sustainability and Responsibility)➢ Be aware of Code for commercial communication, various legal matters (such as NonDisclosure Agreement, Basic Framework Agreement, etc.)
求められる経験
Academic Requirement:
⚫ A degree at a bachelor’s level
Professional Experience Required:
⚫ Minimum of 3 years of experience on client side is desirable for Consumer Brand Management at a global company (luxury, lifestyle brand, FMCG, etc).
⚫ Digitally savvy.
⚫ Interest in Wine & Spirits, Food is a plus.
Language
⚫ Both English & Japanese (strong business proficiency in written and verbal communication) are required.
Key Competencies (hard):
⚫ Strategic Mindset, Logical Thinking, Business Mindset
⚫ 360 Touchpoint Mindset from equity to L3F, Consumer Centricity with strong Digital Acumen
⚫ Project Management with Transversal Mindset
⚫ Commercial Strategy and Customer Understanding
⚫ Willingness to collect needed information for the success of the job
⚫ Compelling presentation making skill, Critical Thinking/Analytical Skill
⚫ Agency Handling skill
⚫ Financial Acumen
Key Competencies (soft):
⚫ Determined & Passionate self-starter, Creative Leadership to solve a problem
⚫ Team player, Fun to be around with excellent Communication skill, Open & Authentic
⚫ Entrepreneurship, maturity and ownership, Result Orientation, Professionalism
⚫ A person with high self-awareness to constructively accept feedback and grow professionally
保険
健康保険,厚生年金保険,雇用保険,労災保険
休日休暇
日曜日,土曜日,祝日
給与
年収900 ~ 950万円
賞与
-
show more