Position: Digital Marketing Expert
Experience: 2-3 Years
Industry: Hospital
Location: Okhla, New Delhi
Salary: ₹5-6 Lacs per annum
Overview:
We are seeking a dynamic and experienced Digital Marketing Expert to join our team in Okhla, New Delhi. The ideal candidate will have 2-3 years of experience in digital marketing, specifically within the healthcare or hospital industry. You will be responsible for developing, implementing, and managing marketing campaigns that promote our hospital's services, improve patient engagement, and enhance our online presence.
Key Responsibilities:
- Develop and execute digital marketing strategies to increase online visibility and engagement.
- Manage and optimize campaigns on social media platforms including Facebook, Instagram, and YouTube.
- Create and promote engaging content, including doctors' videos and short videos (Shorts), to enhance patient education and engagement.
- Monitor and improve our hospital's online reputation through Google Reviews and Google Maps.
- Analyze campaign performance data to measure success and make informed decisions for future initiatives.
- Collaborate with the content team to ensure consistent messaging across all digital channels.
- Stay updated with the latest digital marketing trends and tools to keep our strategies current and effective.
Skills and Qualifications:
- Proven experience in digital marketing, with a focus on social media management, content creation, and online reputation management.
- Proficiency in managing campaigns on Facebook, Instagram, YouTube, and other relevant platforms.
- Experience with Google Reviews and Google Maps to enhance online visibility and reputation.
- Strong understanding of digital marketing analytics and performance metrics.
- Excellent communication and content creation skills, with a knack for creating engaging and informative videos.
- Ability to work independently as well as collaboratively in a team environment.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
What We Offer:
- Competitive salary package of ₹5-6 Lacs per annum.
- Opportunity to work in a dynamic and supportive environment.
- Professional growth and development opportunities.
- Chance to make a significant impact in the healthcare industry.