社名
社名非公開
職種
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
業務内容
...
Manager or Specialist, Multichannel Customer EngagementMission:Multichannel Customer Engagement team leads multi-channel growth internally and externally, and oversees our customers’ UX and UI mattersBased on Corporate and Brand strategies, propose effective channels / contents to be delivered and develop a comprehensCive digital plan to reach our sales targetsReach various KPIs, including engagement, coverage, SEO performance, etc.Objectives:Lead the development and deployment of corporate digital marketing planManage brand content delivery across multi digital channelsManage, develop, and refine company’s digital channels for better customer experienceCo-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tacticsPropose/Embed digital strategies to reach key stakeholders based on brand strategiesWork with internal partners, including BU, MA, CE and IT, to continually refine operating proceduresCollaborate with key vendors and agency partnersStrategic PlanningLead the development of digital strategyIdentify key aspects of the market that we need to addressAlign the Affiliate strategy with the Brand Strategy to ensure consistencyPresent the Affiliate Strategy to the Brand Teams and gain alignmentWork with the Brand Teams to develop plans that are aligned with the Affiliate Digital StrategyEnsure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectivesTactical ImplementationWork cross-functionally to support the execution of the Brand PlansLead the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the resultsImplement pilots to ensure successUtilize data to drive decisionsLead digital channel operation and development according to the plan and SOPInternal and External Partner ManagementPartner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectivesManage temporary staff and support internal team members focusing on their ad-hoc tasksProvide multichannel strategic guidance and cooperate for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelinesManage agencies/vendors for ensuring and improving service deliveryTrain and develop the multichannel competencies of the Brand Teams as neededObjectives:Manage brand content delivery across multi digital channelsManage, develop, and refine company’s digital channels for better customer experienceCo-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tacticsPropose/Embed digital strategies to reach key stakeholders based on brand strategiesWork with internal partners, including BU, MA, CE and IT, to continually refine operating proceduresCollaborate with key vendors and agency partnersStrategic PlanningSupport the development of digital strategyIdentify key aspects of the market that we need to address and propose opportunities to enhance with multi-channel approachesWork with the Brand Teams to develop plans that are aligned with the Affiliate Digital StrategyEnsure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectivesTactical ImplementationWork cross-functionally to support the execution of the Brand PlansSupport the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the resultsImplement pilots to ensure successUtilize data to drive decisionsExecute digital channel operation and development according to the plan and SOPInternal and External Partner ManagementPartner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectivesProvide guidance and support for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelinesManage agencies/vendors for ensuring service delivery
求められる経験
Qualifications:
Over eight years of work experience in pharmaceutical company
Experience in digital channel management and strategy planning
Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
Experience in analytics including an understanding of Pharma Data(IMS, Ultmarc, Cegedim, m3.etc)
Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
Digital Marketing knowledge(Multichannel, Contents, Analytics, etc)
Assertive communication skills
Logical Thinking
Basic computer skills(MS PowerPoint, MS Word, MS Excel)
Excellent presentation skills
English(TOEIC850)
Over five years of work experience in pharmaceutical company
Experience in digital channel management
Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
Experience in analytics including an understanding of Pharma Data(IQVIA, Ultmarc, m3.etc)
Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
Digital Marketing knowledge(Multichannel, Contents, Analytics, etc)
Excellent presentation skills
Logical Thinking
Basic computer skills(MS PowerPoint, MS Word, MS Excel)
English(TOEIC800)
保険
健康保険 厚生年金保険 雇用保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,000 ~ 1,400万円
賞与
-
show more
社名
社名非公開
職種
マーケティング、調査、マーケティングコミュニケーション、広報(PR)
業務内容
...
Manager or Specialist, Multichannel Customer EngagementMission:Multichannel Customer Engagement team leads multi-channel growth internally and externally, and oversees our customers’ UX and UI mattersBased on Corporate and Brand strategies, propose effective channels / contents to be delivered and develop a comprehensCive digital plan to reach our sales targetsReach various KPIs, including engagement, coverage, SEO performance, etc.Objectives:Lead the development and deployment of corporate digital marketing planManage brand content delivery across multi digital channelsManage, develop, and refine company’s digital channels for better customer experienceCo-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tacticsPropose/Embed digital strategies to reach key stakeholders based on brand strategiesWork with internal partners, including BU, MA, CE and IT, to continually refine operating proceduresCollaborate with key vendors and agency partnersStrategic PlanningLead the development of digital strategyIdentify key aspects of the market that we need to addressAlign the Affiliate strategy with the Brand Strategy to ensure consistencyPresent the Affiliate Strategy to the Brand Teams and gain alignmentWork with the Brand Teams to develop plans that are aligned with the Affiliate Digital StrategyEnsure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectivesTactical ImplementationWork cross-functionally to support the execution of the Brand PlansLead the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the resultsImplement pilots to ensure successUtilize data to drive decisionsLead digital channel operation and development according to the plan and SOPInternal and External Partner ManagementPartner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectivesManage temporary staff and support internal team members focusing on their ad-hoc tasksProvide multichannel strategic guidance and cooperate for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelinesManage agencies/vendors for ensuring and improving service deliveryTrain and develop the multichannel competencies of the Brand Teams as neededObjectives:Manage brand content delivery across multi digital channelsManage, develop, and refine company’s digital channels for better customer experienceCo-Create/Monitor Guideline and SOP with internal stakeholders for digital marketing tacticsPropose/Embed digital strategies to reach key stakeholders based on brand strategiesWork with internal partners, including BU, MA, CE and IT, to continually refine operating proceduresCollaborate with key vendors and agency partnersStrategic PlanningSupport the development of digital strategyIdentify key aspects of the market that we need to address and propose opportunities to enhance with multi-channel approachesWork with the Brand Teams to develop plans that are aligned with the Affiliate Digital StrategyEnsure that Brand Plans integrate the channels that best engage our HCPs (and Patients) and provide guidance with the necessary information that will enable the Brand Teams to engage their customers effectively to meet their objectivesTactical ImplementationWork cross-functionally to support the execution of the Brand PlansSupport the execution of the digital activities of the Brand Team including establishing the channel mix, KPIs, and assessments of the resultsImplement pilots to ensure successUtilize data to drive decisionsExecute digital channel operation and development according to the plan and SOPInternal and External Partner ManagementPartner with the Brand Teams, BTS (IT), Customer Excellence, and agencies/vendors to identify the solutions that will achieve the Company and Brand Teams’ objectivesProvide guidance and support for the implementation of the multichannel plans, ensuring strict compliance with promotional guidelinesManage agencies/vendors for ensuring service delivery
求められる経験
Qualifications:
Over eight years of work experience in pharmaceutical company
Experience in digital channel management and strategy planning
Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
Experience in analytics including an understanding of Pharma Data(IMS, Ultmarc, Cegedim, m3.etc)
Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
Digital Marketing knowledge(Multichannel, Contents, Analytics, etc)
Assertive communication skills
Logical Thinking
Basic computer skills(MS PowerPoint, MS Word, MS Excel)
Excellent presentation skills
English(TOEIC850)
Over five years of work experience in pharmaceutical company
Experience in digital channel management
Experience navigating the matrix environment in a mid/large company, including effective communication and leadership skills
Experience in analytics including an understanding of Pharma Data(IQVIA, Ultmarc, m3.etc)
Ability to deliver actionable insights and recommendations by combining data/analytics with research and business trends
Digital Marketing knowledge(Multichannel, Contents, Analytics, etc)
Excellent presentation skills
Logical Thinking
Basic computer skills(MS PowerPoint, MS Word, MS Excel)
English(TOEIC800)
保険
健康保険 厚生年金保険 雇用保険
休日休暇
土曜日 日曜日 祝日
給与
年収1,000 ~ 1,400万円
賞与
-
show more