社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
...
1. Understanding Consumers, Markets, and Brands:- Profiling consumers to understand their behaviors and preferences, identifying touchpoints and hotspots in priority cities.- Analyzing market data, studying competitors' strategies, assessing pricing strategies, and evaluating ATL, BTL, and PR activities.- Formulate a long-term brand strategy.2. Leading Business Plan and Brand Activation:- Develop business plan in alignment with global brand strategies.- Leading the marketing agenda.- Creating a comprehensive 360° touch-points strategy, adapting global brand platforms for local consumers.- Crafting and executing a digital strategy, engaging consumers online and integrating e-commerce as a tool.- Overseeing innovation projects including new product developments and launches.3. Channel Activations:- Developing sales tools- Establishing guidelines and standards for in-store activities.- Integrating promotional strategies with brand activations.- Monitoring the efficiency of promotional activities through data and partner feedback.- Building strong partnerships with local agencies and distributors.4. Tracking Business Results:
求められる経験
• Around 7 years of relevant experience in Brand Marketing in FMCG company
• Proficiency in English and Japanese
• Management experience
保険
健康保険,厚生年金保険,雇用保険,労災保険
休日休暇
日曜日,土曜日,祝日
給与
年収1,000 ~ 1,300万円
賞与
TBC
show more
社名
社名非公開
職種
マーケティング、販促企画、営業企画
業務内容
1. Understanding Consumers, Markets, and Brands:- Profiling consumers to understand their behaviors and preferences, identifying touchpoints and hotspots in priority cities.- Analyzing market data, studying competitors' strategies, assessing pricing strategies, and evaluating ATL, BTL, and PR activities.- Formulate a long-term brand strategy.2. Leading Business Plan and Brand Activation:- Develop business plan in alignment with global brand strategies.- Leading the marketing agenda.- Creating a comprehensive 360° touch-points strategy, adapting global brand platforms for local consumers.- Crafting and executing a digital strategy, engaging consumers online and integrating e-commerce as a tool.- Overseeing innovation projects including new product developments and launches.3. Channel Activations:- Developing sales tools- Establishing guidelines and standards for in-store activities.- Integrating promotional strategies with brand activations.- Monitoring the efficiency of promotional activities through data and partner feedback.- Building strong partnerships with local agencies and distributors.4. Tracking Business Results:
...
求められる経験
• Around 7 years of relevant experience in Brand Marketing in FMCG company
• Proficiency in English and Japanese
• Management experience
保険
健康保険,厚生年金保険,雇用保険,労災保険
休日休暇
日曜日,土曜日,祝日
給与
年収1,000 ~ 1,300万円
賞与
TBC
show more