how to justify the investment in employer branding.
One of the most effective ways in which organizations can strengthen their employee engagement is by enhancing their employer brand. However, one of the challenges with any employer brand management initiative is building a robust business case to justify investments. This is even more true for employer branding because it doesn’t directly deliver revenues. So how can you convince business leaders that your employer brand needs attention?
In this white paper, you will find tips and tricks on:
- determining the ROI of an effective employer brand
- determining what in- and external resources are necessary
- conveying the key benefits to stakeholders