employer branding center.

Your employer brand is your organization’s reputation as a place of work. In today’s fiercely competitive job market, a consistent employer brand is crucial in attracting and retaining the right talent.

what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

why employer branding matters

Companies with positive brands get twice as many applications as negative brands.

50% of candidates wouldn't work for a company with a bad reputation despite salary being higher.

employer branding insights

how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

We are employer branding experts and conduct comprehensive research into what attracts employees to an organization. Our annual Randstad Employer Brand Research dives into worker's drivers and motivators in 30 countries.

go to employer brand research
randstad trophy for most attractive employers

world's most attractive employers.

Based on our research, we recognize the top employer brands and present them with the Randstad Award trophy. The Randstad Award trophy is solely based on public perception.

see 2018 winners
employer branding case studies

employer branding case studies.

Standing Out is our yearly publication featuring interviews with HR executives from organizations that have consistently scored highly in the Randstad Employer Brand Research.

see case studies