what is the randstad employer brand research?
Our research consists of the collection of insights based on perceptions of a general audience, optimizing 23 years of successful employer branding insights. This is an independent survey with nearly 163,000 respondents across 16 sectors and 6,022 companies surveyed worldwide.
In the report you will find a reflection of employer attractiveness for each market’s largest employers known by at least 10% of the population and key insights compiled to help employers shape their brand.
the latest randstad employer brand research is now available.
top 5 reasons employees choose an employer.
explore the themes for 2023.
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salary & benefits
Attractive salary & benefits is consistently the most important driver globally. The importance of this driver grows with age, as those 35 and older find it more important than other drivers compared to those under 35.
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work-life balance
Work-life balance remains the second most important driver globally. Moreover, it is closing the gap with salary & benefits. Women value a good work-life balance more than men. This driver also grows slightly in importance with age.
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job security
Long-term job security, as it was a year ago, is the third most important driver. It is slightly more important for higher-educated than lower-educated working-age adults. As with the other drivers, the importance of this driver grows with age.
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work atmosphere
A pleasant work atmosphere remains the fourth most important driver. Women value it far more than men, which was the case in previous years. Again, those 35 and older value the importance of this driver higher than other drivers compared to those under 35.
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financially healthy
Financial health is now the fifth most important driver, narrowly passing career progression, which previously held this position. Men find this driver to be much more important than women, and the same goes for the higher-educated versus the mid- and lower-educated.
itc sector report
discover our previous employer branding reports:
the latest randstad employer brand research is now available.