what is the randstad employer brand research?

Our research consists of the collection of insights based on perceptions of a general audience, optimizing 24 years of successful employer branding insights. This is an independent survey with nearly 172,000 respondents across 16 sectors and more than 6,000 companies surveyed worldwide. 

In the report you will find a reflection of employer attractiveness for each market’s largest employers known by at least 10% of the population and key insights compiled to help employers shape their brand.

explore the themes for 2024.

download randstad employer brand research 2024.

discover our previous employer branding reports: