Employer branding

standing out edition 2021.

What is the secret sauce to employer branding? Standing Out edition 2021 features interviews with executives from leading organizations that have consistently scored highly in the Randstad Employer Brand Research. This year, we interviewed Anjali Raghuvanshi from Randstad India, Kamila Heitzman from ING Tech Poland, Bruno Zanella from Zurich Airport, Anna Thompson and Jodi Kwok from Swire Properties and Antonella Scola from Mercado Libre.

You can download the case studies below.

randstad employer brand research 2021.

The world of work has dramatically transformed in just over a year, and a majority of working-age adults consider job security and work-life balance nearly as important as remuneration when choosing an employer. This was one of the key findings of the latest edition of Randstad Employer Brand Research 2021. Watch the video for more detailed insights.

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what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.

how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

Every year, we conduct research into what attracts employees to an organization. Our Randstad Employer Brand Research dives into worker's drivers and motivators in 34 markets.

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employer branding center.

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standing out edition 2021.

standing out 2021 case studies

case study: employer branding at mercado libre.

case study: employer branding at zurich airport.

case study: employer branding at ing tech poland.

case study: employer branding at swire properties.

case study: employer branding at randstad india.

randstad employer brand research 2021.

what is employer branding?

how to build an employer brand?

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