what is employer branding?

Your employer brand is your organization’s reputation as a place of work, for current employees, active and passive candidates and other stakeholders. Embodying your values, culture and workplace environment, your employer brand offers a promise, which, if fulfilled, can bring high returns on investment.


how to build an employer brand?

To stand out as an employer, you need insight into what matters to the people you would like to employ. Equally, you need to outwardly demonstrate those qualities in your brand.

Every year, we conduct  research into what attracts employees to an organization. Our Randstad Employer Brand Research dives into worker's drivers and motivators in 33 markets.

go to employer branding research

standing out

insights from outstanding employer brands

In a disrupted and uncertain world, how
can your business strengthen engagement with employees, and stand out as a magnet for talent? Featuring interviews with executives from leading organizations that have consistently scored highly in the Randstad Employer Brand Research, these are the questions that Standing Out seeks to address.

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employer branding case studies.

What is the secret sauce to employer branding? Here you can find a compilation of employer branding case studies from companies like:

  • Philips
  • Akzonobel
  • Volvo
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employer branding resource library

Whitepapers, case studies and ebooks to help you build a strong employer brand.

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